Expansion and Showrooms Calgary expansion in 2023 and the Hetta brand launch indicate Sundays' growth through geographic diversification and product line expansion. Opportunity: pursue wholesale partnerships with Canadian retailers and hospitality developers, and leverage showroom presence to drive contract and corporate sales in new markets.

Hetta Brand Launch Hetta positions Sundays in the premium artisanal segment, enabling new wholesale and design-community collaborations with higher margins. Target interior designers, boutique retailers, and hospitality projects to amplify brand storytelling and cross-sell with existing Sundays lines.

Digital Marketing Stack The tech stack including Cylindo 3D visuals, Piwik PRO, TikTok Pixel, Hotjar and Cloudflare indicates strong e-commerce optimization and data-driven marketing. Leverage this for scaled D2C campaigns, as well as targeted wholesale outreach to design studios and retailers.

Hybrid Retail Edge A hybrid model of online-first with showroom presence provides a differentiator for attracting hospitality, multi-family, and corporate buyers seeking curated, real-life ready products. Use this to win agency and contractor-led sourcing programs and expand into wholesale channels.

Channel Growth Active social and analytics-driven marketing suggests room to scale through influencer partnerships, showroom events, and a formal wholesale program with interior designers and studios to broaden distribution and increase project-based sales.