Growing Market Presence Sundays has demonstrated an active expansion strategy by opening its first showroom in Calgary, Canada, indicating opportunities to engage local retailers and leverage this growth for regional sales.

Product Innovation The recent launch of Hetta, an artisanal furniture brand, highlights Sundays commitment to diversification and innovation, creating potential for premium product collaborations and exclusive collections.

Digital First Strategy With its online-first approach and robust tech infrastructure utilizing AWS and digital marketing tools like Flodesk, Sundays is well-positioned to target digital-savvy consumers and scale direct-to-consumer sales channels.

Niche Market Focus Operating in the furniture and home furnishings industry with a curated collection designed for real life presents opportunities to tailor marketing and sales efforts toward customers seeking functional yet stylish home solutions.

Collaborative Opportunities Given its recent brand expansion and trend-focused store openings, there are potential sales opportunities through partnerships with interior designers, retail aggregators, and lifestyle brands to increase exposure and sales volume.