Strong Market Entry Sundays has rapidly established itself as a formidable online furniture retailer since its founding in 2019, with a revenue between 1 million and 10 million dollars and recent expansion into Calgary with its first showroom, indicating an increasing market footprint and growth potential.

Innovative Product Launches The launch of the artisanal furniture brand Hetta demonstrates Sundays' focus on product differentiation and appeal to consumers seeking unique, high-quality design options, opening avenues for cross-selling and building brand loyalty among design-conscious buyers.

Digital Engagement With a tech-savvy online-first approach utilizing AWS, iCloud Mail, and a curated digital marketing stack, Sundays is well-positioned to leverage digital channels for personalized marketing campaigns, customer engagement, and retargeting strategies to boost sales.

Competitive Positioning Operating alongside larger competitors like Purple and Casper with proven revenue streams, Sundays can capitalize on its boutique status and focus on artisanal, thoughtfully designed furniture to attract niche customer segments seeking authentic, curated home furnishings.

Growth Opportunities The company's expansion plans and recent product innovation suggest significant opportunities to increase sales through new market entries, product diversification, and targeted marketing efforts aimed at consumers valuing design and craftsmanship.