Insights

EMS market leader Surge Fitness is expanding full-body EMS training across the UK with three studios currently in London, presenting a growing foothold in a specialized fitness segment and potential for partnerships or franchise expansion.

Tech enabled workouts The company emphasizes technology-enabled sessions and a boutique model, suggesting opportunities to upsell digital memberships, at-home EMS data access, or collaborations with fitness tech vendors and wearables.

Growth potential With a revenue range of 1M-10M and a small team, Surge appears primed for channel or wholesale collaborations, equipment partnerships, or corporate wellness deals to scale operations efficiently.

Strategic acquisitions Comparables show a competitive landscape of large gym operators; Surge could explore partnerships or bolt-on acquisitions with mid-market clubs to accelerate market penetration and diversify offerings.

Expansion opportunities Limited studio footprint in London indicates room for rapid geographic expansion, franchising, or franchisor-franchisee models, as well as collaborations with real estate developers for studio placement.

Surge Fitness Tech Stack

Surge Fitness uses 8 technology products and services including HubSpot Analytics, Google Fonts API, OWL Carousel, and more. Explore Surge Fitness's tech stack below.

  • HubSpot Analytics
    Analytics
  • Google Fonts API
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • Hammer.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Tailwind CSS
    UI Frameworks

Surge Fitness's Email Address Formats

Surge Fitness uses at least 1 format(s):
Surge Fitness Email FormatsExamplePercentage
First.Last@surge.co.ukJohn.Doe@surge.co.uk
100%

Frequently Asked Questions

What is Surge Fitness's official website and social media links?

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Surge Fitness's official website is surge.co.uk and has social profiles on LinkedIn.

How much revenue does Surge Fitness generate?

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As of August 2026, Surge Fitness's annual revenue is estimated to be $1M - $10M.

What is Surge Fitness's NAICS code?

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Surge Fitness's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Surge Fitness have currently?

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As of August 2026, Surge Fitness has approximately 8 employees across 3 continents, including EuropeNorth AmericaOceania. Key team members include Technical Support Specialist: D. S.. Explore Surge Fitness's employee directory with LeadIQ.

What industry does Surge Fitness belong to?

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Surge Fitness operates in the Wellness and Fitness Services industry.

What technology does Surge Fitness use?

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Surge Fitness's tech stack includes HubSpot AnalyticsGoogle Fonts APIOWL CarouselHammer.jsjQuery UIModernizrSwiperTailwind CSS.

What is Surge Fitness's email format?

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Surge Fitness's email format typically follows the pattern of First.Last@surge.co.uk. Find more Surge Fitness email formats with LeadIQ.
Surge Fitness logo

Surge Fitness

Wellness and Fitness ServicesEngland, United Kingdom2-10 Employees

Surge Fitness operates in the wellness and fitness services industry as a boutique provider offering technology-enabled workouts that can be conducted at home or in dedicated studios. The company uses electronic muscle stimulation to activate multiple major muscle groups simultaneously, aiming to deliver efficient workouts within a shorter time frame. Its current studio network is focused in London, with three EMS studios serving customers in both West and East London, reflecting a growth trajectory in its studio footprint. Based in London, England, Surge positions itself at the intersection of fitness innovation and accessible training, targeting individuals seeking structured, high-intensity workouts outside traditional gym settings. The business appears to maintain a small team, indicating a lean corporate structure while expanding its studio presence to introduce full-body EMS training in the United Kingdom. A recent notable development is the expansion of its studio network to further scale its EMS offerings in the local market.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Surge Fitness's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Surge Fitness's revenue is estimated to be in the range of $1M - $10M

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