Boutique upscale Target high-end wedding and event planners by highlighting Sweet Pistachio's French macarons, wedding cakes, and custom dessert consultations as premium offerings for sophisticated celebrations.

European-inspired niche Position as a European-inspired American dessert boutique to attract clients seeking refined pastries for corporate entertaining, milestone celebrations, and seasonal menus, leveraging Erin Emmett’s background.

Limited capacity opportunity Given a lean team and 0-1 employees, propose scalable, high-margin orders (signature boxes, wedding favors, and petit fours) with clear lead times, offering concierge-style service to luxury venues.

Digital discovery Capitalize on the current tech stack with targeted PPC and retargeting using Google AdSense and Snowplow analytics to capture high-intent searches for macarons, wedding cakes, and European pastries.

Strategic partnerships Explore collaborations with upscale bakeries, caterers, wedding planners, and boutique hotels in major markets to expand reach, share resources, and cross-sell premium dessert offerings.