Niche customization Opportunity to upsell personalized fillings for events such as weddings, corporate gifts, and parties, leveraging their unique gooey center concept and nationwide shipping to reach corporate clients and event planners.

Regional expansion Leverage recent Logan, Utah storefront news and Chicago base to target multi-city pop-up collaborations, franchise pilots, or partner-driven retail placements in high-traffic locations nationwide.

B2B partnerships Target partnerships with event venues, florists, wedding planners, and gifting platforms to bundle cookies with experiences or packages, expanding beyond direct-to-consumer orders.

Gift and corporate Position as premium corporate gifting option with customizable branding, tiered pricing, and bulk fulfillment for company campaigns, holiday gifts, and client appreciation programs.

Digital growth Capitalize on tech stack strengths (Shopify, Duda, Mailchimp) to run targeted email campaigns, loyalty programs, and streamlined B2B ordering portals; consider influencer or virtual workshop partnerships to boost visibility.