Online Expansion Potential Systembolaget AB can explore expanding its online presence to cater to customers' growing preference for e-commerce, providing convenience and accessibility for alcohol purchases, especially in markets where traditional retail might not be feasible.

Product Range Diversification With one of the most comprehensive product ranges globally, Systembolaget AB can leverage its expertise to further diversify offerings, introducing niche and specialty products to attract a wider customer base seeking unique and exclusive alcoholic beverages.

Partnership Opportunities Collaboration opportunities abound for Systembolaget AB with suppliers, local producers, and global beverage brands to introduce exclusive partnerships and limited-edition products, driving customer excitement and loyalty through unique offerings.

High-End Collection Promotion Given the expertise of the staff and the range of fine wines, Systembolaget AB can focus on promoting its high-end collection through targeted marketing campaigns, events, and sommelier recommendations to appeal to connoisseurs and upscale clientele.

Customer Experience Enhancement Continuously improving the in-store customer experience by training staff to provide personalized recommendations, conducting tasting events, and creating a welcoming ambience can enhance customer satisfaction, increase loyalty, and drive repeat business for Systembolaget AB.