Leading Industry Recognition Tatari has received multiple prestigious awards, including the 2023 AdExchanger prize for Most Innovative TV Advertising Technology and recognition as a top CTV platform by Digiday. This positions the company as a trusted, cutting-edge partner, which can appeal to brands and agencies seeking innovative and reputable advertising solutions.
Expanding Client Base Tatari successfully secured high-profile clients such as Ro, Manscaped, Tecovas, and Life360, especially highlighted by their participation in significant events like Super Bowl LX. This indicates strong market traction and a growing pipeline of premium clients, presenting opportunities for targeted upselling and expanding partnerships.
Innovative Privacy Solutions With the launch of Vault, a privacy-first technology for connected TV advertising, Tatari demonstrates a commitment to enhancing data security and compliance. This focus on privacy presents a sales angle for clients prioritizing data protection amid increasing regulations in digital advertising.
Market Leadership & Future Growth Operating in the highly competitive ad tech space with revenues estimated between $250M and $500M, Tatari's recent industry awards and technological innovations suggest strong growth potential. Engaging with forward-thinking brands seeking scalable, tech-driven TV advertising can yield strategic sales opportunities.
Technological Expertise Tatari's sophisticated tech stack, including platforms like LiveRail, Google Analytics, and proprietary solutions like AdTechTax.com and Vault, highlights their advanced capabilities. Partnering with companies looking to enhance their targeting, measurement, or transparency in TV advertising can open collaborative or integration opportunities.