Market Leadership Tatari has been recognized as a top innovator in TV advertising technology, winning awards from AdExchanger and Digiday. This positioning indicates a strong reputation among media agencies and brands seeking cutting-edge CTV and linear TV advertising solutions.

Technological Innovation The launch of Vault and the recent technology platform rollout demonstrate Tatari's focus on privacy-first solutions and advanced measurement capabilities, offering opportunities to partner with brands prioritizing data privacy and advanced analytics in their ad spends.

Growth and Expansion Recent strategic initiatives, such as the launch of AdTechTax.com to highlight ad spend transparency, and key hires like a Senior Vice President of Finance, suggest Tatari's ongoing growth and potential for scaling their sales efforts to larger clients and agencies.

Industry Recognition Being listed among the hottest ad tech companies and receiving multiple accolades highlights Tatari's credibility. This can be leveraged to attract enterprise clients and media agencies looking for established, innovative partners in TV advertising.

Potential Client Base With clients ranging from brands like Daily Harvest to publishers like Fubo, Tatari serves a diverse portfolio, presenting opportunities to tailor new solutions for similar brands and agencies interested in convergent TV advertising and measurement tools.