Market Focus Terry Howe & Associates specializes in auction sales of residential, commercial, and land properties, presenting opportunities to offer targeted real estate marketing, auction technology solutions, and property management services tailored to their diverse portfolio.
Digital Presence With a recent website update in 2021, there is room to enhance their online marketing and lead generation strategies through advanced digital advertising, SEO, and engagement tools to attract more sellers and buyers.
Client Diversification Serving a broad client base including homeowners, investors, lenders, and government agencies indicates potential for customized financial and legal services, auction technology, and property valuation tools to meet various client needs.
Growth Potential Operating within a competitive real estate auction sector with revenue up to 10 million USD, there are opportunities to introduce innovative bidding platforms, CRM systems, and analytics solutions to improve sales efficiency and client retention.
Industry Trends Given the company’s focus on estate and business liquidations, there is potential to provide specialized solutions for estate planning, probate auction technology, and succession planning tools aligned with current market and regulatory trends.