Small team Target a personalized, high-touch sales approach given the company’s very small team size (2-10 employees), signaling potential needs for outsourced or partner-based software solutions and streamlined collaboration tools.

Growth potential With annual revenue under $1M, pursue up-sell and cross-sell opportunities around scalable software platforms and services that support rapid growth without large upfront investments.

Tech stack Leverage their existing use of Microsoft 365 and Office 365 while noting older technologies like Adobe Flash; present modern, secure software solutions that integrate with their current ecosystem and future-proof their stack.

Market positioning Position as a lean software partner to help compete with larger ERP and backend providers by offering cost-efficient, flexible, cloud-based solutions tailored to small organizations.

Geographic focus Target regional expansion and local reference opportunities in Zephyrhills, Florida, emphasizing local support, quick onboarding, and evidence of regional success to unlock new business within nearby SMBs.