Distribution Access The 86 Company sits within Brown-Forman Australia, unlocking access to Brown-Forman's broad distribution network and established accounts. This enables faster penetration into large on premise chains and premium retailers. Align with Brown-Forman to coordinate sell-in strategies and leverage field teams to introduce The 86 lineup to key customers.

On Premise Focus The products are bartender designed for crafted cocktails and house pours, signaling strong fit for premium on premise programs. Target high end cocktail bars, boutique hotels, and restaurant concepts; propose staff tastings, limited time menu placements, and co branding to drive trials and revenue.

Portfolio Synergy With Fords Gin, Caña Brava Rum, Aylesbury Duck Vodka, and Tequila Cabeza, there are cross sell opportunities within Brown-Forman's portfolio and for bundled offerings for bars and retailers. Coordinate joint marketing campaigns and seasonal promotions to drive exposure.

NYC Local Pilot Based in New York City with a lean team, The 86 Company can execute rapid pilots with select venues for new products, limited editions, or bar partnerships. This enables quick validation of concepts before broader rollout.

Craft Spirits Growth The premium craft spirits segment remains strong and The 86 Company's track record of acclaim since 2012 positions it well for expansion through Brown-Forman channels into new markets and upscale retail. Propose geographic expansion plans and wholesale distribution aligned with Brown-Forman.