Premium Craftsmanship The 86 Company specializes in high-quality spirits designed by bartenders for bartenders, positioning their products as essential ingredients for premium crafted cocktails and house pours, appealing to upscale bars and mixologists seeking unique and reputable brands.
Recent Acquisition Opportunity Acquired by Brown-Forman in 2019, The 86 Company benefits from the backing of a major player in the spirits industry, offering increased distribution channels and brand visibility, which can be leveraged to expand sales in new markets and retail outlets.
Growing Product Portfolio With a portfolio that includes Fords Gin, Caña Brava Rum, Aylesbury Duck Vodka, and Tequila Cabeza, The 86 Company offers a diverse range of premium spirits, providing multiple product entry points for potential distribution partnerships and promotional campaigns.
Market Expansion Potential Operating in the competitive US spirits market since 2012 with significant acclaim, there is an ongoing opportunity to capitalize on rising consumer interest in craft and premium spirits, especially in urban markets like New York.
Digital Engagement Tools Utilizing technology like Google Analytics and DreamWeaver suggests the company is open to data-driven marketing strategies. This creates opportunities for partnerships in digital marketing, targeted advertising, and online sales channels to boost visibility and revenue.