Award-Winning Recognition Baltimore Sun has a history of receiving awards for exemplary leadership and diversity and inclusion, showcasing its commitment to excellence in journalism. Leveraging these accolades can be a compelling selling point to attract partnership opportunities and advertisers looking to align with a reputable media outlet.

Strategic Partnership with BetMGM Through its partnership with BetMGM, Baltimore Sun has tapped into the growing trend of responsible gambling promotion in the sports industry. Sales development representatives could leverage this partnership to explore advertising collaborations with other similar organizations in the sports betting and entertainment sectors.

Recent Acquisition by Morningstar The recent acquisition of Baltimore Sun by Morningstar provides a unique opportunity for business development professionals to position the publication as part of a larger media conglomerate, potentially attracting advertisers seeking expanded reach and visibility offered by a diversified media group.

Investigative Reporting Expertise Baltimore Sun's investigative journalism capabilities, as highlighted in its impactful news stories on sensitive issues like sexual abuse, make it an attractive platform for organizations looking to sponsor in-depth investigative features or collaborate on awareness campaigns. Sales teams can leverage this expertise to pitch customized content partnerships.

Tech-Driven Content Delivery With a robust tech stack including Arc Publishing and Salesforce Marketing Cloud, Baltimore Sun demonstrates a commitment to innovative content delivery and audience engagement. This technological advantage can be leveraged in sales pitches to highlight the publication's ability to offer targeted advertising solutions and interactive digital experiences to potential clients.