Digital Transition Opportunities The Baltimore Sun has an established presence across print, digital, and multimedia platforms, indicating a focus on integrated content delivery. This presents opportunities to offer innovative digital advertising solutions, content monetization tools, and subscription management services to enhance their digital growth.
Legal and Compliance Services Recent legal issues related to bankruptcy, sexual abuse lawsuits, and federal charges suggest a need for robust legal, compliance, and risk management services. Providing tailored legal solutions, reputation management, or crisis communication support could be valuable for maintaining their credibility.
Community Engagement Growth Awards for leadership and diversity indicate a commitment to community impact and inclusive practices. Offering community outreach platforms, employee engagement tools, or diversity-focused programs can help strengthen their community relations and internal culture.
Advertising Technology Solutions Their tech stack includes several modern tools like Angular, PWA, and ad lighting, highlighting a tech-savvy approach. There are opportunities to introduce advanced advertising platforms, analytics, or targeted marketing tools to optimize their ad revenue and audience targeting.
Partnership and Acquisition Potential Recent acquisition by TerraAscend suggests openness to strategic partnerships and expansion, creating business development opportunities around B2B collaborations, content syndication, or local market expansion services tailored to media and publishing companies.