Insights

Niche Growth Small, indie brand with multi-purpose clean skincare products targeting inclusive messaging and transparency presents a ready-to-penetrate niche for boutique retailers, D2C platforms, and specialty beauty distributors seeking authentic, mission-driven SKUs.

Market Expansion Product launches in recent years include exfoliating masks and anti-pollution serum, signaling appetite for ongoing innovation. Potential sales opportunities exist with retailers seeking seasonal or new-product assortments to refresh their skincare lineups.

Cost-Effective Ops Current revenue under $1M and small team imply agility and favorable margins for value-added partnerships, private-label discussions, or white-label collaborations with larger distributors aiming to diversify clean-label, multipurpose SKUs.

Tech & Data Adopted tech stack includes analytics and e-commerce integrations (Mixpanel, Hotjar, cart functionality) that can support robust direct-to-consumer campaigns, retargeting, and performance-based wholesale programs for partner-driven growth.

Brand Purpose Clear commitment to clean labeling, inclusivity, and social engagement offers built-in storytelling for co-branded campaigns, influencer partnerships, and sustainability-focused retailers looking to enhance ethical fragrance-free and skin-friendly assortments.

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The Better Skin Co Tech Stack

The Better Skin Co uses 8 technology products and services including AdRoll, Hotjar, Mixpanel, and more. Explore The Better Skin Co's tech stack below.

The Better Skin Co's Email Address Formats

The Better Skin Co uses at least 2 email formats:
The Better Skin Co Email FormatsExamplePercentage
First@thebetterskinco.comJohn@thebetterskinco.com
80%
Last@thebetterskinco.comDoe@thebetterskinco.com
20%

Frequently Asked Questions

What is The Better Skin Co's official website and social media links?

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The Better Skin Co's official website is thebetterskinco.com and has social profiles on LinkedIn.

How much revenue does The Better Skin Co generate?

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As of September 2026, The Better Skin Co's annual revenue is estimated to be <$1M.

What is The Better Skin Co's NAICS code?

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The Better Skin Co's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does The Better Skin Co have currently?

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As of September 2026, The Better Skin Co has approximately 5 employees across 1 continents, including North America. Key team members include Chief Operating Officer: M. A., Art Director/Sr. Graphic Designer: C. R. and Manager Of Brand Development: A. B. Explore The Better Skin Co's employee directory with LeadIQ.

What industry does The Better Skin Co belong to?

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The Better Skin Co operates in the Personal Care Product Manufacturing industry.

What technology does The Better Skin Co use?

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The Better Skin Co's tech stack includes AdRoll, Hotjar, Mixpanel, iCIMS, Segment, Klaviyo, Amazon Pay and Venmo.

What is The Better Skin Co's email format?

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The Better Skin Co's email format typically follows the pattern of First@thebetterskinco.com. Find more The Better Skin Co email formats with LeadIQ.

When was The Better Skin Co founded?

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The Better Skin Co was founded in 2015.
The Better Skin Co logo

The Better Skin Co

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

The Better Skin Co is a small personal care product manufacturer based in Santa Monica, California, founded in 2015 by Natalya Rachkova and Murphy D. Bishop II. It develops multipurpose skincare products aimed at simplifying routines, focusing on the ingredients that go into them and the overall performance rather than the number of products used. Its lineup includes Better Skin Mirakle Cream, and the company follows a clean-label approach in line with the Whole Foods Clean Label List, posting all ingredients on its site and offering an ingredient dictionary for clarity. Inclusivity is a stated priority, with a mission to deliver better skin for all people.

In 2021, the company announced the launch of an Exfoliating Enzyme Mask, marketed as the Better Skin Klayzyme Mask, with availability beginning March 27, 2021. The organization operates within the personal care product manufacturing industry and describes itself as a small team pursuing ongoing product development in skincare.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • <$1M

    The Better Skin Co's revenue is estimated to be in the range of <$1M

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