The Channel Company
Advertising ServicesMassachusetts, United States501-1000 Employees
The Channel Company operates within the advertising services field, focusing on the IT channel ecosystem by facilitating technology partnerships. With more than thirty years of experience, it supports channel participants through communications, recruitment, enablement, engagement, demand generation, and market intelligence. Based in Needham, Massachusetts, it positions itself as a global provider of news, insights, strategy, events, and marketing services for the IT industry. Its work targets technology channel partners and other ecosystem participants seeking to improve how they connect, recruit talent, enable partners, and drive demand. A notable development in recent years was a partnership formed with Nebula Global Services Ltd in 2024.