Acquisition momentum Fresh Group has recently changed ownership with multiple acquisitions in 2026, signaling strategic expansion and potential cross-sell opportunities with Flight Centre Travel Group and FCM Connect client bases.

Global reach Despite a Manchester base, Fresh operates internationally with delivered projects across various sectors, offering a diversified market footprint that can be leveraged to upsell global brand experiences and multi-market events.

Creative leadership Positioned as a creative leader in UK MICE through integrated experiences, there is potential to pitch higher value immersive campaigns, brand activations, and creative communications to enterprise clients seeking differentiated events.

Digital engagement The tech stack and data capabilities (Google Analytics and modern web tools) enable targeted event performance tracking, enabling sellers to propose measurable ROI packages and post-event insights for clients.

Growth potential Recent office expansion to Edinburgh and strong mid-market revenue suggests opportunities to package regional event programs, multi-city activations, and scalable event formats for clients with distributed workforces.