The Morning Call

Online Audio and Video MediaPennsylvania, United States201-500 Employees

The Morning Call is a media company based in Allentown, Pennsylvania, serving the Lehigh Valley and surrounding communities, operating in the online audio and video media industry. The organization is part of Tribune Publishing and traces its origins to The Critic, an Allentown newspaper founded in 1883. The Morning Call joined the Associated Press in 1906, was sold to The Times Mirror Company in 1984, and later became part of Tribune Publishing through corporate reorganizations involving Tribune Company and tronc, with the name Tribune Publishing restored in 2018. It launched mcall.com in September 1996 and maintains a digital technology stack that includes PubMatic, Snowplow, Comscore, Google Analytics, Google Fonts API, Lua, Apache, and Nginx. The company has 201-500 employees and reports revenue in the range of $250 million to $500 million.

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