Audience monetization Leverage The Sporting News' global audience of 35 million monthly users to monetize through integrated advertising, sponsored content, and OTT/betting partnerships, targeting sports fans across key markets including the Americas and APAC.

Betting partnerships Capitalize on existing betting ecosystem, including Catena Media and EA Sports FC24 collaborations, to pitch sportsbooks, fantasy platforms, and game publishers for co-branded content, data feeds, affiliate revenue, and in-editor integrations.

League partnerships Position TSN as the official digital destination for NBA content in leading markets, offering exclusive content, sponsorships, and cross-platform campaigns with leagues and broadcasters to reach highly engaged fans.

Global localization Utilize localized editions in multiple markets to offer region-specific sponsorships and ad campaigns, enabling brands to run country-level campaigns with tailored messaging and data.

Data driven advertising Provide advertisers with analytics and measurement services using Adobe Analytics and other tools to deliver audience insights, performance dashboards, and ROI demonstrations, enhancing premium inventory monetization.