Niche market focus Small market research firm with broad capabilities across qualitative and quantitative methods, serving media, sports, entertainment, consumer technology, financial services, and pharmaceuticals. Opportunity: cross-sell research services to clients across industries and leverage multi-method approaches to deliver deeper insights.

Expansion potential Established since 1987 with a lean team suggests potential for strategic partnerships or subcontracting arrangements with larger firms seeking specialized agility. Opportunity: pursue collaborations for joint projects, white-label services, or subcontracting to expand deal size and reach.

Analytics depth Explicit emphasis on data analysis from basic frequencies to advanced analytics and churn/customer acquisition expertise. Opportunity: position as a partner for data-driven initiatives, offering analytics acceleration and advanced modeling for client retention and growth strategies.

Digital readiness Tech stack includes Joomla, WordPress, Google Tag Manager, SEO tools, and cloud hosting. Opportunity: propose digital-enabled research delivery, dashboards, and scalable online survey capabilities to modernize client research programs.

Financial stability Revenue range reported at $1M–$10M with a small team. Opportunity: target mid-market clients seeking nimble, cost-effective research partners and offer flexible engagement models, including retainer-based or project-based, to win ongoing work.