Audience Growth capitalize on rapid US audience growth since 2021 by offering premium digital advertising packages, video integration opportunities, and branded content that aligns with entertainment and news coverage to drive higher engagement and monetization.

Video Expansion leverage The US Sun's shift toward video by pitching video ad formats, sponsorships, and shoppable video experiences to advertisers seeking richer storytelling and higher completion rates.

Newsrooms Talent engage potential clients around executive and editorial partnerships, leveraging recent hires (managing editor, environment correspondent, news reporters) to position as a credible platform for branded journalism and sponsored editorial series.

WhatsApp Channel explore messaging and direct-consumer channels to offer advertiser-branded alerts, exclusive cuts of content, and cross-channel campaigns that reach highly engaged mobile audiences.

Tech & Data highlight tech stack and data capabilities (Permutive, Open Graph, HTTP/3) to propose performance marketing solutions, programmatic placements, and privacy-conscious audience segments for optimized ad spend.