Strategic Partnerships Third Wave is a SAP Gold Partner and Microsoft Silver Partner with a track record of SAP Business One implementations and certified add-ons. This positions them as a trusted advisor for SMBs adopting SAP-based ERP and related technologies, suggesting opportunities to cross-sell SAP B1 extensions, AI-driven automation, and Microsoft ecosystem integrations.

AI and Automation Frontiers Recent partnerships and integrations around AI-powered automation for SAP Business One indicate a strong capability and appetite for AI-enabled processes in manufacturing and operations. Target mid-market manufacturers and distribution companies looking to automate workflows, improve accuracy, and reduce cycle times.

Growth and Funding Signals With revenue in the range of 50 to 100 million and ongoing product development, Third Wave shows scale with SMB focus. This suggests potential for expanding service offerings, such as managed services, optimization engagements, and implementation accelerators to support rapid customer growth.

Global Collaboration Strategic collaborations, including joint ventures like Forge AI with Structify and international partner activity, indicate a readiness to extend SAP Business One capabilities and distribution. This creates channel opportunities for resellers, system integrators, and regional expansion with co-selling models.

Comprehensive SAP Ecosystem As a one-stop shop for SAP Business One users with a breadth of certifications, add-ons, and industry solutions (e.g., BOARD Cube lineage), there are cross-sell prospects to SMBs seeking end-to-end SAP environments, including custom modules, performance management, and data analytics in a scalable SMB package.