Market Positioning Top Tile of Latham operates in the niche segment of the tile industry with a limited local footprint and a small team, presenting an opportunity to expand market reach through targeted regional marketing and partnerships with larger home improvement networks.

Digital Presence With a website and an active presence on social media platforms like Facebook and YouTube, there is scope to enhance online marketing efforts, showcase completed projects, and attract a broader customer base through digital advertising and content marketing.

Service Differentiation The company's emphasis on personalized service, experienced staff, and reliable installation recommendations positions it well to target high-end residential clients seeking customized tile solutions, creating an upselling opportunity on premium products and services.

Technology Utilization Utilizing modern web technologies such as AWS, jQuery, and ZURB Foundation provides a strong foundation for digital engagement; further leveraging these tools for online quotes or virtual consultations could attract tech-savvy homeowners and designers.

Growth Potential With revenue below one million dollars and a small team, there is significant growth potential through strategic sales initiatives, expanding product offerings, or entering new geographic markets, especially by capitalizing on partnerships with larger industry players.