Municipal Water Focus Target opportunity: Toric Engineering specializes in water and wastewater control automation for municipalities in Indiana and the Midwest. Sales outreach can prioritize utility districts, treatment plants, and OEM collaborations seeking integrated automation, SCADA enhancements, and ongoing maintenance services.

Midwest Growth Opportunity niche: With a regional concentration in Indiana and the broader Midwest, approach local engineering firms and municipal buyers expanding water infrastructure projects, leveraging Toric’s integration expertise to win control-system modernization and retrofit work.

SME Scale Advantage Sales angle: As a smaller firm with 11-50 employees, Toric offers nimble, responsive service. Propose flexible engagement models for rapid deployment, custom automation solutions, and scalable support that larger firms may not provide efficiently.

Digital Maturity Tech leverage: Toric uses AWS, AutoCAD, and modern collaboration tools. Present opportunities around cloud-hosted control solutions, secure data analytics, and digital maintenance platforms that integrate with existing CAD and GIS workflows for turnkey projects.

Financial Position Buyer signal: Reported revenue in the $25M-$50M band indicates a healthy mid-market profile with budget for automation upgrades, system integration, and maintenance contracts. Pursue multi-year service agreements, recurring software/updates, and expanded scope in water treatment and distribution.