International focus The company specializes in international health benefit plans for expat employees and US-based employees of foreign companies, indicating a strong cross-border coverage capability that can be leveraged to upsell to clients expanding globally.

Mid-market targeting With 51-200 employees and offerings tailored for small to mid-sized businesses in Washington, Alaska, and Idaho, there is a clear opportunity to partner with regional brokers or direct clients seeking flexible, scalable group health solutions.

Strategic exits Recent asset sale to Specialty Program Group suggests a potential for channel partnerships or acquisition-aligned partnerships; explore opportunities to engage SPG or similar brokers for joint go-to-market or referral arrangements.

Tech-enabled sales Usage of HubSpot Analytics, HubSpot Content Hub, OneTrust, and AWS indicates a mature tech stack that can support targeted outreach, lifecycle marketing, and compliance-driven client onboarding to accelerate deals.

Market differentiation Recognition as a 100 Best company and unique blend of international and domestic plans position TBS as a trusted specialty broker; leverage its credibility to pursue mid-market firms seeking compliant, portable benefits for mobile workforces.