Niche Market Focus Touch of Class specializes in exclusive home decor products such as comforters, bedspreads, rugs, wall art, and lighting, indicating strong opportunities to cross-sell coordinated bedroom and living room accessories to customers seeking comprehensive decorating solutions.

Custom Decor Styles The company offers a variety of decorating styles including southwestern, lodge, floral, and contemporary, which provides a pathway to target different customer preferences and expand personalized marketing campaigns for diverse buyer segments.

Technology Integration Utilizing digital tools like Facebook Pixel and Bing Ads, Touch of Class can leverage targeted online advertising and retargeting strategies to boost direct sales, especially among home decor enthusiasts engaging with similar brands.

Market Positioning With revenue estimates between 100 and 250 million dollars and competition from established retailers, there is an opportunity to differentiate through exclusive product offerings and enhanced customer service to capture a larger share of the home furnishing market.

Employee and Product Expansion Supported by a sizable employee base, the company has potential to scale its product lines and enhance sales efforts through increased staffing in sales, marketing, and customer service to capitalize on growing demand for home decorating items.