Expanding Market Reach ToursByLocals operates in over 170 countries and recently launched a safari product, indicating ongoing international expansion and diversification. This presents opportunities to develop tailored marketing campaigns targeting adventure and wildlife travelers in new regions.

Strong Funding Backing The company secured significant growth capital of 33 million CAD from Tritium Partners, enabling increased investment in technology, marketing, and new tour offerings, which can be leveraged to attract more travel partners and local guides.

Leadership Transition Recent appointments of Lisa Chen as CEO and founder Paul Melhus stepping into an advisory role suggest strategic leadership shifts focused on growth and innovation, opening opportunities to align sales messaging with new corporate priorities and initiatives.

Technology Integration Utilization of AWS, Google Maps, and live chat tools demonstrates a robust digital platform ready to support scalable partner engagement and personalized customer experiences, which can be appealing to guide networks seeking reliable tech infrastructure.

Market Position & Revenue With an estimated revenue between 10 to 50 million dollars and competitive positioning alongside similar companies like TourRadar and Civitatis, there is potential to differentiate through customized tour solutions, upselling premium experiences, or expanding strategic partnerships.