Insights

Expanding Footprint Toymate has recently launched multiple new superstores across Victoria and Queensland, indicating a focused growth strategy and increasing physical retail presence that offers sales opportunities through in-store merchandising, local advertising partnerships, and franchise collaborations.

Community Engagement Collaborations like the Christmas toy drive with Mix1023 demonstrate Toymate's active involvement in community initiatives, presenting avenues for co-branded marketing campaigns, donation drives, and customer loyalty programs that can enhance brand loyalty and drive foot traffic.

E-commerce Integration The use of advanced digital tools including BigCommerce and Google Analytics suggests a strong online sales platform that can be further optimized for personalized marketing, upselling, and targeted promotions to increase online revenue.

Innovation and Awards Winning the Most Innovative Shop Display award highlights Toymate’s focus on engaging in-store experiences and visual merchandising, opening doors for partnerships with suppliers for exclusive products and innovative displays to differentiate in a competitive market.

Product Range & Trends With a diverse inventory featuring brands like LEGO, Barbie, and Pokemon, Toymate is well-positioned to leverage trending toys and exclusive product launches, providing a sales opportunity through early access programs, special editions, and promotional collaborations with popular brands.

Toymate Tech Stack

Toymate uses 8 technology products and services including Google Analytics Enhanced eCommerce, Cloudflare, BigCommerce, and more. Explore Toymate's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Cloudflare
    Content Management System
  • BigCommerce
    E-commerce Platforms
  • AngularJS
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Toymate's Email Address Formats

Toymate uses at least 1 format(s):
Toymate Email FormatsExamplePercentage
First@toymate.com.auJohn@toymate.com.au
50%
First@toymate.com.auJohn@toymate.com.au
50%

Frequently Asked Questions

Where is Toymate's headquarters located?

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Toymate's main headquarters is located at 4-10 Bay Street Suite 1 Level 1 Double Bay, New South Wales 2028 Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Toymate's official website and social media links?

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Toymate's official website is toymate.com.au and has social profiles on LinkedIn.

What is Toymate's NAICS code?

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Toymate's NAICS code is 44-45 - Retail Trade.

How many employees does Toymate have currently?

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As of February 2026, Toymate has approximately 182 employees across 2 continents, including OceaniaAsia. Key team members include Cio: D. V.Chief Financial Officer: D. S.Head Of It & Systems: M. F.. Explore Toymate's employee directory with LeadIQ.

What industry does Toymate belong to?

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Toymate operates in the Retail industry.

What technology does Toymate use?

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Toymate's tech stack includes Google Analytics Enhanced eCommerceCloudflareBigCommerceAngularJSUnderscore.jsAfterPayGoogle AnalyticsNginx.

What is Toymate's email format?

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Toymate's email format typically follows the pattern of First@toymate.com.au. Find more Toymate email formats with LeadIQ.

When was Toymate founded?

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Toymate was founded in 2005.

Toymate

RetailNew South Wales, Australia51-200 Employees

Toymate offers the brands you love at the absolute best prices. With an exceptional range including LEGO, Barbie, Pokemon, Vtech and much, much more – we are dedicated to being your one-stop toy shop.    
 
We stock all of the new and exciting toys that kids can’t wait to get their hands on, as well as the tried-and-true classics that we all know and love.
 
Our passionate and friendly team of toy experts are always up to date with the latest toy trends and will be sure to assist you every step of the way -  making your shopping experience a breeze, and most of all, fun-filled!
 
We understand the important role that toys play in a child’s life – so whether you’re a parent, carer, friend or grandparent – we’ll help to ensure you find the absolute best pick for the absolute best price – and help you create memories with your child that will last a lifetime - whether it’s a birthday present, a reward for a job well done or simply a special treat.
 
We work hard to provide our customers with the best in-store experience and our bright, creative and fun stores are sure to be an exciting excursion for you and your child. 

We cant wait to see you and your kids in one of our magical locations!

Section iconCompany Overview

Headquarters
4-10 Bay Street Suite 1 Level 1 Double Bay, New South Wales 2028 Australia
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Toymate's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Toymate's revenue is estimated to be in the range of $10M$25M

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