Insights

Expanding Physical Presence Toymate's recent launch of new superstores across Victoria and Queensland indicates a strategic focus on expanding its brick-and-mortar footprint, presenting opportunities to offer localized retail solutions, in-store merchandise displays, and regional marketing support.

Strong Customer Engagement With active participation in community initiatives like Christmas toy drives and a focus on creating memorable shopping experiences, Toymate is positioned to collaborate on promotional campaigns and loyalty programs that leverage its community trust and customer loyalty.

Diverse Tech Stack Utilizing platforms like BigCommerce, Google Analytics, and AfterPay, Toymate demonstrates an openness to digital innovations that can be further expanded with tailored eCommerce integrations, payment solutions, and customer engagement tools to boost online and offline sales.

Market Growth Potential Operating within Australia’s competitive toy retail sector with revenues estimated between 10 to 25 million dollars, Toymate offers opportunities for suppliers and service providers to address niche segments, enhance product displays, and improve in-store merchandising.

Brand Loyalty & Positioning Recognized for innovative store displays and offering popular brands like LEGO and Barbie, Toymate's focus on fun, creative shopping environments presents a space for branding partnerships, exclusive product releases, and experiential retail initiatives to enhance customer retention.

Toymate Tech Stack

Toymate uses 8 technology products and services including Google Analytics Enhanced eCommerce, WordPress, Shogun Frontend, and more. Explore Toymate's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • WordPress
    Content Management System
  • Shogun Frontend
    E-commerce Platforms
  • Element UI
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers

Toymate's Email Address Formats

Toymate uses at least 1 format(s):
Toymate Email FormatsExamplePercentage
First@toymate.com.auJohn@toymate.com.au
100%

Frequently Asked Questions

Where is Toymate's headquarters located?

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Toymate's main headquarters is located at 4-10 Bay Street Suite 1 Level 1 Double Bay, New South Wales 2028 Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Toymate's official website and social media links?

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Toymate's official website is toymate.com.au and has social profiles on LinkedIn.

What is Toymate's NAICS code?

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Toymate's NAICS code is 44-45 - Retail Trade.

How many employees does Toymate have currently?

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As of May 2026, Toymate has approximately 191 employees across 2 continents, including OceaniaAsia. Key team members include Cio: D. V.Chief Financial Officer: D. S.Chief Commercial And Mechandising Officer: C. C.. Explore Toymate's employee directory with LeadIQ.

What industry does Toymate belong to?

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Toymate operates in the Retail industry.

What technology does Toymate use?

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Toymate's tech stack includes Google Analytics Enhanced eCommerceWordPressShogun FrontendElement UIPreactAfterPayGoogle AnalyticsOpenResty.

What is Toymate's email format?

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Toymate's email format typically follows the pattern of First@toymate.com.au. Find more Toymate email formats with LeadIQ.

When was Toymate founded?

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Toymate was founded in 2005.

Toymate

RetailNew South Wales, Australia51-200 Employees

Toymate offers the brands you love at the absolute best prices. With an exceptional range including LEGO, Barbie, Pokemon, Vtech and much, much more – we are dedicated to being your one-stop toy shop.    
 
We stock all of the new and exciting toys that kids can’t wait to get their hands on, as well as the tried-and-true classics that we all know and love.
 
Our passionate and friendly team of toy experts are always up to date with the latest toy trends and will be sure to assist you every step of the way -  making your shopping experience a breeze, and most of all, fun-filled!
 
We understand the important role that toys play in a child’s life – so whether you’re a parent, carer, friend or grandparent – we’ll help to ensure you find the absolute best pick for the absolute best price – and help you create memories with your child that will last a lifetime - whether it’s a birthday present, a reward for a job well done or simply a special treat.
 
We work hard to provide our customers with the best in-store experience and our bright, creative and fun stores are sure to be an exciting excursion for you and your child. 

We cant wait to see you and your kids in one of our magical locations!

Section iconCompany Overview

Headquarters
4-10 Bay Street Suite 1 Level 1 Double Bay, New South Wales 2028 Australia
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Toymate's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Toymate's revenue is estimated to be in the range of $10M$25M

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