Expansion Opportunity Toymate is Australia’s largest toy retailer with 32 stores and ongoing national footprint expansion, presenting opportunities to introduce new suppliers, exclusive products, or regional promotions to capture increasing market share.

Online and In-store Synergy With a strategy focused on engaging in-store and online experiences and a tech stack including BigCommerce and AfterPay, there is potential to optimize omnichannel campaigns, cross-channel promotions, and seamless checkout experiences.

Holiday & Cause Campaigns Recent and planned partnerships around Christmas toy drives and seasonal promotions indicate a receptiveness to co-marketing and cause-related campaigns that can boost sales during peak periods.

Financing Adoption Since Zip Pay was introduced in 2019 and AfterPay is part of the stack, there is a strong basis to propose flexible financing options, buy-now-pay-later campaigns, or installment promotions to increase average order value.

Product Range & Trends As a retailer of toys, collectibles, outdoor products, and family entertainment with a strategy around trending crazes and leading brands, there are opportunities to pitch exclusive licenses, limited-edition drops, or themed bundles aligned with current consumer trends.