Insights

Global Expansion Toys R Us has been aggressively expanding with new store openings in various locations globally like Bristol, Chicago, and Havant. This expansion presents a significant sales opportunity to cater to diverse markets and reach a wider customer base.

Market Penetration Recent news indicates Toys R Us is opening store-in-store locations in partnership with WHSmith and standalone stores, suggesting a strategy for market penetration. Collaborating with established brands provides a sales opportunity to tap into new customer segments and boost revenue.

Competitive Analysis By comparing Toys R Us to similar companies like Macy's, Amazon, and Walmart, sales professionals can gain insights into the competitive landscape. Identifying key strengths and weaknesses against competitors can help devise sales strategies to position the brand effectively in the market.

Tech Integration With a tech stack that includes Twitter Ads, Microsoft Active Directory, and PayPal, Toys R Us demonstrates a focus on leveraging technology for sales and marketing efforts. Utilizing innovative tools and platforms can enhance customer engagement, drive sales, and streamline operations.

Revenue Potential While specific funding details are not available, the company's revenue is estimated to be over $1 billion. This financial health indicates strong sales potential and stability, making Toys R Us an attractive partner for collaborations and investment opportunities.

Toys R Us Tech Stack

Toys R Us uses 8 technology products and services including Twitter Ads, Cart Functionality, Microsoft Active Directory, and more. Explore Toys R Us's tech stack below.

  • Twitter Ads
    Advertising
  • Cart Functionality
    E-commerce
  • Microsoft Active Directory
    IT Infrastructure
  • GSAP
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • Growave
    Marketing Automation
  • Bazaarvoice Reviews
    Online Review Management
  • PayPal
    Payment Processing

Toys R Us's Email Address Formats

Toys R Us uses at least 1 format(s):
Toys R Us Email FormatsExamplePercentage
First.Last@toysrus.comJohn.Doe@toysrus.com
82%
LastF@toysrus.comDoeJ@toysrus.com
13%
FirstL@toysrus.comJohnD@toysrus.com
4%
Last.First@toysrus.comDoe.John@toysrus.com
1%

Frequently Asked Questions

Where is Toys R Us's headquarters located?

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Toys R Us's main headquarters is located at 1 Geoffrey Way Wayne, New Jersey 07470 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Toys R Us's stock symbol?

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Toys R Us is a publicly traded company; the company's stock symbol is TOY.

What is Toys R Us's official website and social media links?

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Toys R Us's official website is toysrus.com and has social profiles on LinkedIn.

How much revenue does Toys R Us generate?

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As of October 2024, Toys R Us's annual revenue reached $501B.

What is Toys R Us's SIC code NAICS code?

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Toys R Us's SIC code is 5945 - Hobby, Toy, and Game Shops NAICS code is 451120 - Hobby, Toy, and Game Stores.

How many employees does Toys R Us have currently?

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As of October 2024, Toys R Us has approximately 10K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. B.CEO: S. M.Chief Operating Officer: J. B.. Explore Toys R Us's employee directory with LeadIQ.

What industry does Toys R Us belong to?

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Toys R Us operates in the Retail industry.

What technology does Toys R Us use?

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Toys R Us's tech stack includes Twitter AdsCart FunctionalityMicrosoft Active DirectoryGSAPEmotionGrowaveBazaarvoice ReviewsPayPal.

What is Toys R Us's email format?

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Toys R Us's email format typically follows the pattern of . Find more Toys R Us email formats with LeadIQ.

When was Toys R Us founded?

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Toys R Us was founded in 1948.
Toys R Us

Toys R Us

RetailNew Jersey, United States10001+ Employees

Toys "R"​ Us, an American toy and juvenile-products retailer founded in 1948, with its headquarters located in Wayne, New Jersey, in the New York City metropolitan area.

Founded by Charles Lazarus in its modern incarnation in 1957, Toys "R"​ Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.

Section iconCompany Overview

Headquarters
1 Geoffrey Way Wayne, New Jersey 07470 US
SIC Code
5945 - Hobby, Toy, and Game Shops
Stock Symbol
TOY
NAICS Code
451120 - Hobby, Toy, and Game Stores
Founded
1948
Employees
10001+

Section iconFunding & Financials

  • $1B

    Toys R Us's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Toys R Us's revenue is in the range of $1B

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