Insights

Market Leadership Trace Minerals is positioned as America's top-selling trace mineral and liquid magnesium brand with over 50 years of market presence, indicating strong brand recognition and customer loyalty which can be leveraged to expand sales channels and product lines.

Product Innovation Recent product launches like ConcenTrace Daily Mineral Powder and award-winning hydration products demonstrate ongoing innovation and commitment to whole-body wellness, opening opportunities for targeted marketing and new health-focused customer segments.

Awards & Recognition Multiple recent industry awards for immune support, sports nutrition, and hydration suggest increasing consumer trust and validation, making these awards valuable selling points to differentiate products in competitive retail environments.

Expansion & Growth The company’s strategic hiring of senior executives and expansion of product offerings indicate growth ambitions, providing avenues for partnership development and distribution expansion across emerging health and wellness markets.

Customer Engagement With an extensive product range encompassing gummies, liquids, powders, capsules, and tablets, there is an opportunity to tailor marketing campaigns to specific consumer needs and preferences, maximizing engagement and driving repeat purchases.

Trace Minerals Tech Stack

Trace Minerals uses 8 technology products and services including Taboola, X-Cart, Microsoft 365, and more. Explore Trace Minerals's tech stack below.

  • Taboola
    Advertising
  • X-Cart
    E-commerce
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • jQuery Mobile
    Mobile Frameworks
  • American Express
    Payment Processing
  • hCaptcha
    Security

Media & News

Trace Minerals's Email Address Formats

Trace Minerals uses at least 1 format(s):
Trace Minerals Email FormatsExamplePercentage
First.L@traceminerals.comJohn.D@traceminerals.com
48%
FirstL@traceminerals.comJohnD@traceminerals.com
33%
First.Last@traceminerals.comJohn.Doe@traceminerals.com
11%
Last@traceminerals.comDoe@traceminerals.com
8%

Frequently Asked Questions

Where is Trace Minerals's headquarters located?

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Trace Minerals's main headquarters is located at 1996 West Ogden, Utah 84401 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is Trace Minerals's phone number?

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You can contact Trace Minerals's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Trace Minerals's official website and social media links?

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Trace Minerals's official website is traceminerals.com and has social profiles on LinkedIn.

How much revenue does Trace Minerals generate?

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As of March 2026, Trace Minerals's annual revenue is estimated to be $16M.

What is Trace Minerals's SIC code NAICS code?

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Trace Minerals's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Trace Minerals have currently?

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As of March 2026, Trace Minerals has approximately 117 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Executive Officer: C. W.Chief Marketing Officer: M. M. M.Chief Revenue Officer (cro): D. C.. Explore Trace Minerals's employee directory with LeadIQ.

What industry does Trace Minerals belong to?

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Trace Minerals operates in the Wellness and Fitness Services industry.

What technology does Trace Minerals use?

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Trace Minerals's tech stack includes TaboolaX-CartMicrosoft 365Font AwesomeVue.jsjQuery MobileAmerican ExpresshCaptcha.

What is Trace Minerals's email format?

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Trace Minerals's email format typically follows the pattern of First.L@traceminerals.com. Find more Trace Minerals email formats with LeadIQ.

When was Trace Minerals founded?

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Trace Minerals was founded in 1972.

Trace Minerals

Wellness and Fitness ServicesUtah, United States51-200 Employees

Trace Minerals is the supplement brand you’ve know and trusted for over 50 years and is America's #1 selling trace mineral and liquid magnesium brand. 

At Trace Minerals, we’re here to help people everywhere remineralize their bodies—achieving and maintaining the ideal level of trace minerals that are just right for them—because we know the profound impact it can have on our ability to live better every single day.

You may think you’re getting the trace minerals you need through the foods you eat, the water you drink and the multivitamins you take. But the truth is, these vital minerals we need are no longer in our foods because of depleted soils, no longer in our water because of filtration and not always found in our multivitamins.

Trace minerals are essential to our growth, our development and our overall health, and we simply can’t perform at our best if we’re deficient in or have an imbalance of trace minerals. That’s why for more than 50 years, we’ve been dedicated to researching data, harvesting minerals and formulating best-in-class products that help you create a healthy daily foundation—a foundation that contains the right amount of essential trace minerals our bodies need for better play, better sleep, better care and better feeling each and every day.

Today, the TMR brand is an industry leading provider of ionic trace minerals. TMR and its group of companies offers over 170 products in gummy, liquid, powder, capsule, and tablet forms to accommodate all needs of our customers.

Section iconCompany Overview

Headquarters
1996 West Ogden, Utah 84401 United States
Phone number
SIC Code
5122 - Drugs, Drug Proprietaries, and Druggists' Sundries
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Trace Minerals's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Trace Minerals's revenue is estimated to be in the range of $50M$100M

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