Insights

Growing Product Range Trace Minerals offers over 170 products across various formats including gummies, liquids, powders, capsules, and tablets, presenting multiple opportunities to cross-sell or bundle complementary products to existing customers.

Recent Product Launches The introduction of new products like ConcenTrace Daily Mineral Powder and ZEROLyte electrolyte drink mix indicates ongoing innovation, which can be leveraged in marketing campaigns to attract health-conscious consumers seeking whole-body wellness solutions.

Award Recognition Winning awards for Favorite Immune Product, Sports Nutrition, and Healthy Aging positions Trace Minerals as a trusted and reputable brand, opening avenues for partnerships with healthcare professionals, wellness clinics, and fitness centers to enhance credibility.

Market Leadership As America's number one selling trace mineral and liquid magnesium brand with a strong financial standing and steady revenue, there is significant sales potential to expand distribution channels into new retail outlets, online platforms, and international markets.

Strategic Expansion Recent executive hirings and leadership promotions signal a focus on operational growth and strategic scaling, creating opportunities for sales teams to engage with decision-makers on large-scale accounts and distribution partnerships to capture market share.

Trace Minerals Tech Stack

Trace Minerals uses 8 technology products and services including Taboola, X-Cart, Microsoft 365, and more. Explore Trace Minerals's tech stack below.

  • Taboola
    Advertising
  • X-Cart
    E-commerce
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • jQuery Mobile
    Mobile Frameworks
  • American Express
    Payment Processing
  • hCaptcha
    Security

Media & News

Trace Minerals's Email Address Formats

Trace Minerals uses at least 1 format(s):
Trace Minerals Email FormatsExamplePercentage
First.L@traceminerals.comJohn.D@traceminerals.com
47%
FirstL@traceminerals.comJohnD@traceminerals.com
36%
Last@traceminerals.comDoe@traceminerals.com
9%
First.Last@traceminerals.comJohn.Doe@traceminerals.com
8%

Frequently Asked Questions

Where is Trace Minerals's headquarters located?

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Trace Minerals's main headquarters is located at 1996 W. 3300 S., Ogden, Utah 84401, US. The company has employees across 2 continents, including North AmericaAfrica.

What is Trace Minerals's phone number?

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You can contact Trace Minerals's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Trace Minerals's official website and social media links?

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Trace Minerals's official website is traceminerals.com and has social profiles on LinkedIn.

How much revenue does Trace Minerals generate?

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As of October 2025, Trace Minerals's annual revenue is estimated to be $16M.

What is Trace Minerals's NAICS code?

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Trace Minerals's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Trace Minerals have currently?

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As of October 2025, Trace Minerals has approximately 116 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Executive Officer: C. W.Chief Marketing Officer: M. M. M.Chief Revenue Officer (cro): D. C.. Explore Trace Minerals's employee directory with LeadIQ.

What industry does Trace Minerals belong to?

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Trace Minerals operates in the Wellness and Fitness Services industry.

What technology does Trace Minerals use?

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Trace Minerals's tech stack includes TaboolaX-CartMicrosoft 365Font AwesomeVue.jsjQuery MobileAmerican ExpresshCaptcha.

What is Trace Minerals's email format?

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Trace Minerals's email format typically follows the pattern of First.L@traceminerals.com. Find more Trace Minerals email formats with LeadIQ.

When was Trace Minerals founded?

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Trace Minerals was founded in 1972.

Trace Minerals

Wellness and Fitness ServicesUnited States51-200 Employees

Trace Minerals is the supplement brand you’ve know and trusted for over 50 years and is America's #1 selling trace mineral and liquid magnesium brand. 

At Trace Minerals, we’re here to help people everywhere remineralize their bodies—achieving and maintaining the ideal level of trace minerals that are just right for them—because we know the profound impact it can have on our ability to live better every single day.

You may think you’re getting the trace minerals you need through the foods you eat, the water you drink and the multivitamins you take. But the truth is, these vital minerals we need are no longer in our foods because of depleted soils, no longer in our water because of filtration and not always found in our multivitamins.

Trace minerals are essential to our growth, our development and our overall health, and we simply can’t perform at our best if we’re deficient in or have an imbalance of trace minerals. That’s why for more than 50 years, we’ve been dedicated to researching data, harvesting minerals and formulating best-in-class products that help you create a healthy daily foundation—a foundation that contains the right amount of essential trace minerals our bodies need for better play, better sleep, better care and better feeling each and every day.

Today, the TMR brand is an industry leading provider of ionic trace minerals. TMR and its group of companies offers over 170 products in gummy, liquid, powder, capsule, and tablet forms to accommodate all needs of our customers.

Section iconCompany Overview

Headquarters
1996 W. 3300 S., Ogden, Utah 84401, US
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Trace Minerals's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Trace Minerals's revenue is estimated to be in the range of $25M$50M

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