Insights

Market leadership Trace Minerals is the longstanding US leader in ionic trace minerals and liquid magnesium with a 50+ year track record and a broad product line, indicating strong brand recognition and potential for expansion in wellness channels and premium formulations.

Product velocity The recent launch of ConcenTrace Daily Mineral Powder and multiple awards for immune, sports nutrition, and healthy aging products suggest momentum in new formats and categories, presenting opportunities to cross-sell to existing customers and enter new retail and online revenue streams.

Channel growth Publicized leadership changes and hires in channel sales, operations, and executive leadership indicate a strategic push to scale distribution, partnerships, and international or DTC capabilities, which can be leveraged to secure new distributor deals and retailer placements.

Awards credibility Industry awards across immune health, hydration, and healthy aging enhance credibility with retailers and consumers, creating openings for co-branded promotions, private-label opportunities, and retailer-exclusive SKUs.

Growth potential With revenue in the mid hundreds of millions and a diverse product portfolio in gummies, liquids, powders, capsules, and tablets, there is room to expand private-label programs, formulator partnerships, and bulk supply deals with wellness platforms and fitness brands.

Trace Minerals Tech Stack

Trace Minerals uses 8 technology products and services including DoubleClick Floodlight, Show Recent Orders, Microsoft 365, and more. Explore Trace Minerals's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Show Recent Orders
    E-commerce
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Backbone.js
    Javascript Frameworks
  • Microsoft Office
    Office Suites
  • AfterPay
    Payment Processing
  • DigiCert
    Ssl Certificate

Media & News

Trace Minerals's Email Address Formats

Trace Minerals uses at least 1 format(s):
Trace Minerals Email FormatsExamplePercentage
First.L@traceminerals.comJohn.D@traceminerals.com
48%
FirstL@traceminerals.comJohnD@traceminerals.com
33%
First.Last@traceminerals.comJohn.Doe@traceminerals.com
11%
Last@traceminerals.comDoe@traceminerals.com
8%

Frequently Asked Questions

What is Trace Minerals's phone number?

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You can contact Trace Minerals's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Trace Minerals's official website and social media links?

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Trace Minerals's official website is traceminerals.com and has social profiles on LinkedIn.

What is Trace Minerals's SIC code NAICS code?

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Trace Minerals's SIC code is 5122 - Drugs, Drug Proprietaries, and Druggists' Sundries NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Trace Minerals have currently?

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As of July 2026, Trace Minerals has approximately 118 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Sustainability Officer: R. F.Director Of Sales - Canada: A. L.International Logistics Manager: J. S.. Explore Trace Minerals's employee directory with LeadIQ.

What industry does Trace Minerals belong to?

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Trace Minerals operates in the Wellness and Fitness Services industry.

What technology does Trace Minerals use?

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Trace Minerals's tech stack includes DoubleClick FloodlightShow Recent OrdersMicrosoft 365Font AwesomeBackbone.jsMicrosoft OfficeAfterPayDigiCert.

What is Trace Minerals's email format?

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Trace Minerals's email format typically follows the pattern of First.L@traceminerals.com. Find more Trace Minerals email formats with LeadIQ.

When was Trace Minerals founded?

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Trace Minerals was founded in 1972.

Trace Minerals

Wellness and Fitness ServicesUtah, United States51-200 Employees

Trace Minerals is a Utah-based wellness and fitness services brand headquartered at 1996 West Ogden, Ogden, Utah 84401, United States. The company employs between 51 and 200 people. It specializes in trace mineral supplements and ionic trace minerals, with a portfolio of more than 170 products offered in gummy, liquid, powder, capsule, and tablet formats. Trace Minerals has been in operation for more than 50 years and is described as America's #1 selling trace mineral and liquid magnesium brand. The company's online presence is at traceminerals.com.

Section iconCompany Overview

Phone number
SIC Code
5122 - Drugs, Drug Proprietaries, and Druggists' Sundries
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Trace Minerals's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Trace Minerals's revenue is estimated to be in the range of $50M$100M

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