Tracx
Software DevelopmentMaryland, United States2-10 Employees
Tracx is a software development company based in Bethesda, Maryland, with additional offices in New York City, London, and Tel Aviv. It provides a social business cloud designed to help enterprises manage their brand, attract new customers, service existing ones, and engage with key audiences across the social web. The platform analyzes large amounts of geographic, demographic, and psychographic data from social channels to generate insights about customers, competitors, and influencers, and then applies those insights through a contextually driven Social Recommendation Engine to support smarter interactions and business outcomes. The company serves large brands such as Sears, The New York Times, and Comcast, positioning itself in the social analytics and engagement space to aid planning, monitoring, audience identification, and consumer engagement. Tracx operates in the software development industry and appears to target organizations seeking data-driven social media strategies and actionable engagement tools.
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