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Insights

Strong Market Presence Trax's extensive global footprint with clients in over 80 countries and partnerships with 30 of the top 50 global CPG companies presents a significant opportunity for expanding sales and cross-selling their AI-powered retail solutions to additional retailers and brands worldwide.

Innovative Technology Leadership The company's recent launch of AR-powered On-Device IR and integration with Salesforce demonstrates a commitment to cutting-edge AI and digital transformation tools that resonate with forward-thinking retail and CPG clients seeking advanced shelf management and consumer engagement solutions.

Expanding Customer Base With recent high-profile wins like Cathay Pacific for maintenance operations and SIA Engineering for MRO digital solutions, there are clear opportunities to upsell and cross-sell tailored AI and data analytics solutions within diverse sectors beyond retail, such as aviation and logistics.

Financial Strength Trax's substantial funding of $1.9 billion and revenue estimates between $500 million and 1 billion position the company as a well-funded, scalable provider, enabling aggressive growth initiatives and targeted outreach to large enterprise clients.

Focused Innovation Recognition Receiving the Newsweek AI Impact Award for innovation and outcomes signifies a strong validation of Trax’s solutions, making it an attractive prospect for companies prioritizing innovative, award-winning technology to enhance retail performance and consumer engagement.

Trax Retail Tech Stack

Trax Retail uses 8 technology products and services including Tableau, Swiper, G2, and more. Explore Trax Retail's tech stack below.

  • Tableau
    Business Intelligence
  • Swiper
    Javascript Libraries
  • G2
    Online Review Management
  • JSON
    Programming Languages
  • Comeet
    Recruitment Marketing
  • Trax
    Retail Analytics Software
  • Appium
    Testing And Qa
  • HTML5
    Web Tools And Plugins

Media & News

Trax Retail's Email Address Formats

Trax Retail uses at least 1 format(s):
Trax Retail Email FormatsExamplePercentage
First.Last@traxretail.comJohn.Doe@traxretail.com
68%
FirstL@traxretail.comJohnD@traxretail.com
26%
First@traxretail.comJohn@traxretail.com
5%
FirstLa@traxretail.comJohnDo@traxretail.com
1%

Frequently Asked Questions

Where is Trax Retail's headquarters located?

Minus sign iconPlus sign iconTrax Retail's main headquarters is located at 1 Beacon Street 15th Floor Boston, Massachusetts 02108 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Trax Retail's phone number?

Minus sign iconPlus sign icon You can contact Trax Retail's main corporate office by phone at
+65-6224-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Trax Retail's official website and social media links?

Minus sign iconPlus sign iconTrax Retail's official website is traxretail.com and has social profiles on LinkedInCrunchbase.

What is Trax Retail's NAICS code?

Minus sign iconPlus sign iconTrax Retail's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Trax Retail have currently?

Minus sign iconPlus sign iconAs of February 2026, Trax Retail has approximately 722 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: G. L.Chief Executive Officer And Survey Management Consultant: N. T.Chief Executive Officer: S. N.. Explore Trax Retail's employee directory with LeadIQ.

What industry does Trax Retail belong to?

Minus sign iconPlus sign iconTrax Retail operates in the IT Services and IT Consulting industry.

What technology does Trax Retail use?

Minus sign iconPlus sign iconTrax Retail's tech stack includes TableauSwiperG2JSONComeetTraxAppiumHTML5.

What is Trax Retail's email format?

Minus sign iconPlus sign iconTrax Retail's email format typically follows the pattern of First.Last@traxretail.com. Find more Trax Retail email formats with LeadIQ.

How much funding has Trax Retail raised to date?

Minus sign iconPlus sign icon As of February 2026, Trax Retail has raised $1.9B in funding. The last funding round occurred on Apr 01, 2021 for $640M.

When was Trax Retail founded?

Minus sign iconPlus sign iconTrax Retail was founded in 2010.

Trax Retail

IT Services and IT ConsultingMassachusetts, United States501-1000 Employees

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI.

30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.

Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. 

To learn more, visit traxretail.com..

Section iconCompany Overview

Headquarters
1 Beacon Street 15th Floor Boston, Massachusetts 02108 United States
Phone number
+65-6224-****
Website
traxretail.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $1.9B

    Trax Retail has raised a total of $1.9B of funding over 8 rounds. Their latest funding round was raised on Apr 01, 2021 in the amount of $640Mas a Series E.

  • $500M$1B

    Trax Retail's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $1.9B

    Trax Retail has raised a total of $1.9B of funding over 8 rounds. Their latest funding round was raised on Apr 01, 2021 in the amount of $640Mas a Series E.

  • $500M$1B

    Trax Retail's revenue is estimated to be in the range of $500M$1B

Company Leadership

  • Stylized image of a person
    G. L.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. T.
    Chief Executive Officer And Survey Management Consultant
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. N.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. G.
    Chief Revenue Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. B.
    Chief Marketing Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    L. M.
    President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. M.
    President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. B.
    Partner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. S.
    Chief Human Resources Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. C.
    Emea Studio Owner
    Phone icon
    Mobile Phone

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