Community Engagement Treystar's active partnership with local arts organizations and community events, such as the Haymarket Plaza arts and entertainment project, demonstrates a strong commitment to community-driven development. This presents opportunities for offering additional placemaking, event management, or local business engagement services to enhance their community spaces.

Urban Development Focus Specializing in retail and office spaces within the Kalamazoo market, Treystar is well-positioned to expand or upgrade existing facilities. Business development efforts could target providing modern tenant solutions or tech integrations to attract high-quality tenants and increase occupancy rates.

Digital Presence Utilizing a comprehensive tech stack including Google Analytics and SEO tools indicates Treystar's emphasis on digital marketing and outreach. There is potential to offer advanced analytics, digital advertising, or website enhancements to further boost their online visibility and tenant acquisition strategies.

Growth Potential With revenue between 10 to 25 million dollars and a small team, Treystar is likely seeking scalable solutions that can support growth without extensive overhead. Opportunities exist for providing flexible leasing platforms, property management tech, or investor relations tools that align with their financial scale.

Strategic Partnerships The company's collaborations with local arts councils and Michigan House suggest openness to innovative, culturally integrated projects. Business development initiatives could focus on enhancing their placemaking efforts or developing specialty leasing programs that attract diverse tenants and community stakeholders.