Community Partnerships Opportunity to upsell through injury screens, clinics, and fitness classes leveraged by Tri-State Running Company's local partnerships to drive recurring foot traffic and cross-sell products and services.

Personalized Fitting Leverage their gait analysis and expert shoe fitting service to bundle premium footwear with accessory products, creating higher average order values and repeat visits.

Local Focus Target their Northern Kentucky market with regionally relevant promotions, endurance events sponsorships, and in-store clinics to strengthen loyalty and increase demand for running gear and apparel.

Digital Enablement Align with their WordPress site and email/messaging tools (Constant Contact, Klaviyo) to deploy targeted campaigns, product launch announcements, and run/walk program offers to drive conversions.

Sustainable Growth With modest headcount and a revenue tier, offer scalable services (inventory optimization, vendor partnerships, and KPI dashboards) to support growth without adding significant overhead.