Growing mid-market TruCom operates in the small-to-mid enterprise segment with 11-50 employees and revenues between 1M and 10M, indicating a target audience of growing businesses that may be seeking scalable voice, microwave, and internet services to support expansion and improved reliability.

Unified service offering As a full‑service facilities-based provider emphasizing unified voice, microwave, and internet solutions, TruCom can cross-sell complementary connectivity services to existing clients of smaller telecom players or ITVARs that lack integrated connectivity.

Strong customer focus A stated 99% customer satisfaction and retention rating suggests high upsell potential through renewals and expansion opportunities, especially for existing clients looking to consolidate providers and reduce downtime compared to larger incumbents.

Recent network upgrade The March 2018 announced augmentation of Phoenix wireless network infrastructure signals capabilities in securing more bandwidth and reliability, presenting sales opportunities around improved QoS, disaster recovery, and scalable capacity for growing customer bases.

Strategic partnerships The connection to TPT Global Tech via the press release implies potential co-selling or partner-led opportunities to access broader routes, leverage mutual customer bases, and accelerate go-to-market with aligned telecom and tech offerings.