Growing Leadership The recent appointment of a Vice President of Sales indicates a strategic focus on expanding sales channels and increasing market penetration, presenting opportunities to engage with a company actively seeking sales growth and new partnerships.
Innovative Product Line The launch of versatile and stylish shoes like the All Day Knit 3 and the Knit II suggests a focus on comfort and all-day usability, ideal for marketing to consumers seeking premium, functional footwear, and to retailers looking to diversify their offerings.
Funding and Expansion With over 11 million dollars in funding aimed at accelerating global growth, there is a clear intent to enter new markets and scale operations, providing opportunities for sales teams to align with their expansion strategies.
Market Differentiation Focused on comfort, style, and versatility within a niche but competitive golf footwear segment, TRUE Linkswear can target specialty golf retailers, resort boutiques, and premium sporting goods channels for strategic partnerships.
Technology Stack Employing a sophisticated tech stack for marketing and customer engagement, the company emphasizes digital channels which sales teams can leverage for targeted outreach, personalized marketing, and expanding online presence for increased sales.