Growth through M&A TrueAg originates from the merger of Exact and Jack Rabbit, signaling a post-merger growth trajectory and potential cross-sell opportunities to a combined customer base in agricultural machinery and precision farming solutions.

SMB Focus With 11-50 employees and revenue in the 1M-10M range, TrueAg targets small to mid-sized farming operations, presenting a compelling entry point for scalable, affordable technology and service packages.

Tech Stack Ready The company’s technology footprint includes PHP, MySQL, and modern web delivery with HTTP/3 and caching, suggesting opportunities to sell digital tools, data analytics, and remote monitoring solutions integrated into existing systems.

Growth Opportunities Recent leadership changes at Exact and Jackrabbit imply a strategic pivot and potential for up-sell into expanded product lines, services, and financing options as the merged entity consolidates offerings.

Partnership Potential Position TrueAg as a partner for distribution, maintenance, and after-sales support for independent dealers and agribusinesses seeking reliable, precision-focused machinery and lifecycle services in a competitive market.