Academic Collaboration Tymora's Purdue-affiliated origins and focus on proteomics make them attractive to university labs and biotech startups seeking pilot projects or consortium work; BD should target Purdue-affiliated researchers, proteomics core facilities, and spinouts for trial programs and joint development opportunities.

Bioz Visibility The Bioz integration expands exposure to researchers evaluating proteomics tools; leverage this channel with co-marketing, trial offers, and optimized product pages to drive early adoption among lab buyers.

Funding Credibility Past NIH SBIR recognition and grant history demonstrate credibility for government-funded R&D; sales strategy could include pursuing new SBIR/STTR opportunities and offering paid services or licensing to projects funded by such programs.

Channel Expansion Despite small headcount, the company can scale by partnering with larger laboratory suppliers and CROs for distribution or co-development; explore licensing or white-labeling of its technologies into established platforms to reach broader customer bases.

Direct Sales With capabilities to productize lab technologies, there is potential to offer ready-to-use kits, consumables, or service packages to small and mid-sized proteomics labs; develop clear pricing, onboarding, and support to accelerate sales.