Programmatic Growth Undertone by Perion has recently launched Programmatic Guaranteed with Display & Video 360 across a vast DOOH footprint, indicating a strong avenue for scaled, performance-driven campaigns and premium inventory to offer to advertisers seeking guaranteed delivery.

AI-Driven Optimization Perion’s expansion of AI-powered tools such as Outmax in the Greek market and other AI-enabled optimization capabilities suggests an opportunity to upsell advanced optimization and cross-channel creative services to brands looking to improve efficiency and lift.

Cross-Screen Reach With capabilities spanning Display, Video, CTV and DOOH and access to 200M+ unique monthly users, there is a compelling pitch to advertisers seeking integrated, omnichannel campaigns that unify brand storytelling across screens.

Global Scale, Localization Recent partnerships and global to local expansion—such as Best Buy Canada collaboration and Greece market initiatives—highlight a path for tiered campaigns that combine global reach with localized creative and measurement, appealing to multinational brands and regional advertisers alike.

Strong Talent & Value Undertone emphasizes a best‑in‑class team, training, and a culture focused on innovation, which can be positioned to prospects as a differentiator for high-touch service, faster time-to-value, and collaborative creative partnerships that maximize campaign performance.