Sustainability Value Position United Container as a partner for sustainable packaging solutions, emphasizing their focus on recycling corrugated packaging for reuse and providing a single-source recycling service for paper, plastics, and metals to attract customers prioritizing environmental responsibility.

Cost Saving Highlight potential for customers to reduce packaging costs by using United Container’s environmentally responsible boxes as a money-saving alternative to traditional made-to-order boxes, and by leveraging rescued boxes to supplement existing reuse programs.

Full-Service Recycling Leverage their end-to-end recycling offering to target manufacturers seeking a single vendor for waste streams, presenting cross-sell opportunities to add-on recycling services alongside packaging needs.

Mid‑Market Focus Target mid-sized manufacturers with 11–50 employees who are likely looking for scalable, cost-efficient packaging and recycling solutions, aligning with United Container’s current company size and revenue range.

Tech and Reach Utilize their digital presence and ad tech stack (Google Ads, Microsoft Advertising, WordPress, Shopify, and social contact via Facebook) to run targeted campaigns around sustainable packaging, recycled box programs, and single-source recycling services to drive inbound inquiries.