Mid-market security Target mid-sized security providers with revenue in the 10-25M range to expand customer base, leveraging Unity Security & Safety’s full-service offerings and professional team to position as a trusted partner for scalable security deployments.

Professional services Highlight the company’s emphasis on professionalism and accountability to win RFPs and renewal opportunities from risk-averse organizations seeking reliable, compliant security solutions and strong post-deployment support.

Industry alignment Position as a specialized security and investigations partner for facilities with physical security needs, leveraging existing tech stack integrations (Google Ads, Analytics, Maps) to support performance marketing and measurable security outcomes.

Growth peer set Benchmark against similar firms with mid-to-large field teams (e.g., Ring, Guardian, SimpliSafe) to identify gaps in service breadth or coverage where Unity can win by offering bundled solutions, monitoring, and rapid response capabilities.

Expansion signals Explore cross-sell opportunities into managed safety services, risk assessments, and on-site patrol optimization by emphasizing their scalable team and established brand credibility to enterprises expanding security footprints.