Expansion Opportunity Upland has recently acquired Sangrita Cantina and opened new locations, signaling a growth trajectory and potential for cross-pollination of brand experiences, wholesale partnerships, and distribution expansion into adjacent hospitality channels.

taproom Exclusives The Taproom Exclusives program highlights a strategy around exclusive, small-batch beers sold at physical venues, presenting a primary pathway for limited-edition SKUs, merchandising collaborations, and direct-to-consumer sales events.

Non Alcohol Range HopRX, Upland’s non-alcoholic beverage, opens doors for non-alcohol category sales to retailers seeking craft, zero-proof options, and family-friendly venues, expanding potential shelf space and event-driven promotions.

Pacers Collaboration Past limited-edition and Pacers-branded releases indicate strong sports partnership potential for co-branded products, stadium partnerships, and regional fan-base promotions to drive on-tap and packaged sales at licensed venues.

Regional Footprint With multiple Indiana locations plus recent expansion to New York, there is an opportunity to scale wholesale accounts regionally, targeting distributors, grocery chains, and hospitality groups seeking mid-market craft brands with proven medal-winning credentials.