Insights

Expanding Service Offerings Upwards has recently launched a childcare provider support program and launched WeeSubsidy, indicating a strategic focus on expanding accessible care solutions and government partnerships, creating opportunities for organizations looking to enhance their benefits programs.

Significant Funding & Growth With over 21 million dollars in Series A and B funding and a revenue range of 100 to 250 million dollars, Upwards demonstrates strong growth potential, making it an attractive partner for businesses seeking scalable employee benefits or corporate wellness initiatives.

Government & Community Engagement Partnerships like the Town of Tonawanda showcase Upwards’s active engagement with local governments and communities, opening doors for collaboration with public sector entities and organizations focusing on community-based care programs.

Tech-Enabled Solutions Utilizing a diverse tech stack including Ruby on Rails and CRM systems, Upwards offers technologically advanced care benefits, presenting opportunities to integrate with organizations seeking innovative, scalable employee support platforms.

Market Position & Recognition Recognized by multiple industry awards and listed among fast-growing companies like Inc. 5000 and Forbes Next 1000, Upwards’s reputable position offers confidence to potential partners interested in aligning with leading care and benefits providers.

Upwards Tech Stack

Upwards uses 8 technology products and services including AdRoll, Freshmarketer, Linkedin Insight Tag, and more. Explore Upwards's tech stack below.

  • AdRoll
    Advertising
  • Freshmarketer
    Analytics
  • Linkedin Insight Tag
    Analytics
  • AdRoll CMP System
    Consent Management
  • Freshworks CRM
    Customer Relationship Management
  • Prometheus
    Data Management
  • HTTP/3
    Web & Portal Technology
  • Ruby on Rails
    Web Frameworks

Upwards's Email Address Formats

Upwards uses at least 2 format(s):
Upwards Email FormatsExamplePercentage
First@weecare.coJohn@weecare.co
73%
First.Last@weecare.coJohn.Doe@weecare.co
18%
Last@weecare.coDoe@weecare.co
8%
Middle@weecare.coMichael@weecare.co
1%
First.Last@upwards.comJohn.Doe@upwards.com
100%

Frequently Asked Questions

Where is Upwards's headquarters located?

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Upwards's main headquarters is located at 4223 Glencoe Avenue Suite B117 Marina Del Rey, California 90292 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Upwards's official website and social media links?

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Upwards's official website is upwards.com and has social profiles on LinkedInCrunchbase.

What is Upwards's NAICS code?

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Upwards's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Upwards have currently?

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As of April 2026, Upwards has approximately 136 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. N.Head Of Sales: J. C.Co-Founder & Cmo: M. C.. Explore Upwards's employee directory with LeadIQ.

What industry does Upwards belong to?

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Upwards operates in the Technology, Information and Internet industry.

What technology does Upwards use?

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Upwards's tech stack includes AdRollFreshmarketerLinkedin Insight TagAdRoll CMP SystemFreshworks CRMPrometheusHTTP/3Ruby on Rails.

What is Upwards's email format?

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Upwards's email format typically follows the pattern of First@weecare.co. Find more Upwards email formats with LeadIQ.

When was Upwards founded?

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Upwards was founded in 2017.

Upwards

Technology, Information and InternetCalifornia, United States51-200 Employees

Upwards (formerly WeeCare) makes quality child care and elder care accessible and affordable for working families nationwide. We connect families with caregivers, help them afford care through government subsidies and workplace benefits, and power care programs for employers and governments at scale.

Recognized by Inc. 5000, EY Entrepreneurial Winning Women, CNBC Changemakers, Forbes Next 1000, and BenefitsPRO Luminaries.

Learn more at upwards.com.

Section iconCompany Overview

Headquarters
4223 Glencoe Avenue Suite B117 Marina Del Rey, California 90292 United States
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Upwards's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Upwards's revenue is estimated to be in the range of $100M$250M

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