Insights

Growing Funding Support Upwards has successfully raised significant funding, including $21M in Series B and $12M in Series A, indicating strong investor confidence and operational growth. This financial momentum suggests the company is expanding its care solutions and may be open to strategic partnerships or new service integrations.

Expanding Market Presence Recent collaborations with local governments, such as the partnership with the Town of Tonawanda to support childcare providers, demonstrate Upwards's active role in regional care initiatives. This creates opportunities to offer complementary care technology solutions or customized local programs.

Technology-Driven Approach Upwards leverages a sophisticated tech stack including Google Analytics, Amazon S3, and cloud services, highlighting its reliance on advanced technology to optimize care matching and resource allocation. This opens avenues for sales of scalable cloud services, data analytics, or platform integrations.

Focus on Care Accessibility With initiatives like the WeeSubsidy program and connecting hundreds of thousands of employees to affordable childcare, Upwards is targeting a large employer base. Selling complementary employee benefits or workforce support solutions could enhance their offerings.

Potential Partnership Opportunities Upwards’s mission to empower caregivers and improve care supply aligns well with organizations in the health, social services, and workplace benefits sectors. There are significant opportunities for integrated solutions that bolster their care network and extend their market reach.

Upwards Tech Stack

Upwards uses 8 technology products and services including AdRoll, Freshmarketer, Linkedin Insight Tag, and more. Explore Upwards's tech stack below.

  • AdRoll
    Advertising
  • Freshmarketer
    Analytics
  • Linkedin Insight Tag
    Analytics
  • AdRoll CMP System
    Consent Management
  • Freshworks CRM
    Customer Relationship Management
  • Prometheus
    Data Management
  • HTTP/3
    Web & Portal Technology
  • Ruby on Rails
    Web Frameworks

Upwards's Email Address Formats

Upwards uses at least 2 format(s):
Upwards Email FormatsExamplePercentage
First@weecare.coJohn@weecare.co
74%
First.Last@weecare.coJohn.Doe@weecare.co
17%
Last@weecare.coDoe@weecare.co
8%
Middle@weecare.coMichael@weecare.co
1%
First.Last@upwards.comJohn.Doe@upwards.com
100%

Frequently Asked Questions

Where is Upwards's headquarters located?

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Upwards's main headquarters is located at 4223 Glencoe Ave, Ste. B117 Marina Del Rey, California 90292, US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Upwards's official website and social media links?

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Upwards's official website is upwards.com and has social profiles on LinkedInCrunchbase.

What is Upwards's NAICS code?

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Upwards's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Upwards have currently?

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As of October 2025, Upwards has approximately 153 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. N.Head Of Sales: J. C.Cofounder And Chief Executive Officer: A. M.. Explore Upwards's employee directory with LeadIQ.

What industry does Upwards belong to?

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Upwards operates in the Technology, Information and Internet industry.

What technology does Upwards use?

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Upwards's tech stack includes AdRollFreshmarketerLinkedin Insight TagAdRoll CMP SystemFreshworks CRMPrometheusHTTP/3Ruby on Rails.

What is Upwards's email format?

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Upwards's email format typically follows the pattern of First@weecare.co. Find more Upwards email formats with LeadIQ.

When was Upwards founded?

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Upwards was founded in 2017.
Upwards

Upwards

Technology, Information and InternetUnited States51-200 Employees

Upwards is a technology-driven care solutions company with a mission to make care accessible to all families and empower the caregivers who provide it. Upwards brings together families, care providers, employers, and governments to create new care avenues in real-time and utilizes a data-driven approach to enhance the supply and capacity of the care system. Upwards matches families with caregivers equipped to meet their unique needs and connects families with the resources they need to afford care, whether through government subsidies or workplace benefits. To learn more, visit upwards.com.

Section iconCompany Overview

Headquarters
4223 Glencoe Ave, Ste. B117 Marina Del Rey, California 90292, US
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Upwards's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Upwards's revenue is estimated to be in the range of $100M$250M

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