Education partnerships Leverage Valleyfair’s Education Days program and educator-focused events to propose corporate sponsorships, school district partnerships, and tiered group visitation packages for district-wide celebrations, professional development days, or back-to-school campaigns.

Seasonal workforce Valleyfair hires large seasonal workforces; offer staffing solutions, training programs, or hospitality outsourcing to support peak-season operations, as well as vendor programs for foodservice, retail, and guest services.

Culinary enhancements With a recent executive chef hire and expanded food options, present partnerships around premium dining experiences, branded tasting events, beverage program innovations, or sponsored culinary demonstrations to attract niche guest segments.

Family and safety Capitalizing on family-focused branding and chaperone policies, propose family-friendly experiences, loyalty bundles, and safety-driven marketing collaborations with local schools, community organizations, and youth programs.

Regional appeal As a Six Flags property with a broad Midwest footprint, pursue cross-park promotions, loyalty or season pass partnerships, and joint events with sister parks to extend reach, share marketing spend, and drive larger group bookings.