Insights

Family Engagement Valleyfair actively emphasizes family-friendly experiences and hosts community events such as Appreciation for Education Days and seasonal themed attractions like Tricks and Treats. This focus on engaging local families presents opportunities for partnership with educational institutions, local brands, and community organizations to enhance loyalty and increase visitation.

Seasonal Promotions Recent initiatives like Minnesotan-themed events and special pricing for educators demonstrate a strategic approach to seasonal marketing and targeted discounts. Offering tailored promotions and exclusive experiences could attract seasonal visitors, schools, and organizations, boosting off-peak attendance and revenue streams.

New Leadership & Workforce Growth With a significant hiring increase of over 1,600 seasonal staff ahead of the 2024 season, Valleyfair is expanding its operational capacity, opening avenues for vendors, service providers, and hospitality partners to supply support and enhance guest experiences during peak times.

Innovative Attractions Recent additions like new culinary options under the leadership of a dedicated executive chef and seasonal themed experiences highlight opportunities to develop exclusive food and beverage packages, merchandise collaborations, or VIP experiences aimed at attracting both local visitors and tourists seeking unique park amenities.

Digital & Data Tools Valleyfair’s use of advanced marketing and data tools such as Oracle BlueKai and Quantcast suggests a strong digital presence and customer data collection strategy. This capability enables personalized marketing campaigns, targeted advertising, and analytics-driven upselling opportunities to maximize guest lifetime value and repeat visitation.

Valleyfair Amusement Park Tech Stack

Valleyfair Amusement Park uses 8 technology products and services including Oracle BlueKai, Open Graph, Element UI, and more. Explore Valleyfair Amusement Park's tech stack below.

  • Oracle BlueKai
    Big Data Processing
  • Open Graph
    Content Management System
  • Element UI
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • HSTS
    Security
  • reCAPTCHA
    Security
  • Quantcast
    System Analytics & Monitoring

Media & News

Valleyfair Amusement Park's Email Address Formats

Valleyfair Amusement Park uses at least 1 format(s):
Valleyfair Amusement Park Email FormatsExamplePercentage
FLast@valleyfair.comJDoe@valleyfair.com
93%
First.Last@valleyfair.comJohn.Doe@valleyfair.com
6%
FirstLast@valleyfair.comJohnDoe@valleyfair.com
1%

Frequently Asked Questions

What is Valleyfair Amusement Park's phone number?

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You can contact Valleyfair Amusement Park's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Valleyfair Amusement Park's official website and social media links?

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Valleyfair Amusement Park's official website is valleyfair.com and has social profiles on LinkedIn.

What is Valleyfair Amusement Park's SIC code NAICS code?

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Valleyfair Amusement Park's SIC code is 7996 - Amusement Parks NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Valleyfair Amusement Park have currently?

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As of December 2025, Valleyfair Amusement Park has approximately 329 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President & General Manager: M. R.President And Chief Executive Officer: S. W.President: D. C.. Explore Valleyfair Amusement Park's employee directory with LeadIQ.

What industry does Valleyfair Amusement Park belong to?

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Valleyfair Amusement Park operates in the Entertainment Providers industry.

What technology does Valleyfair Amusement Park use?

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Valleyfair Amusement Park's tech stack includes Oracle BlueKaiOpen GraphElement UISwiperLinkedInHSTSreCAPTCHAQuantcast.

What is Valleyfair Amusement Park's email format?

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Valleyfair Amusement Park's email format typically follows the pattern of FLast@valleyfair.com. Find more Valleyfair Amusement Park email formats with LeadIQ.

When was Valleyfair Amusement Park founded?

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Valleyfair Amusement Park was founded in 1976.

Valleyfair Amusement Park

Entertainment ProvidersMinnesota, United States201-500 Employees

Fun for the Whole Family

Looking for fun things to do in Minneapolis? With more than 75 rides and attractions, Valleyfair is the Twin Cities' amusement park where families come to play the Minnesota way! 

The thrilling rides at Valleyfair are designed for one thing – absolute FUN! From roller coasters to swings, our thrill rides come in all different shapes and sizes. We are sure by the end of the day, you'll find your new favorite thrill ride, whether you're a child or an adult. 

But, of course, you can also cool off at Soak City Waterpark, featuring thousands of gallons of awesome splish-splashin' family fun!

Valleyfair.com | facebook.com/valleyfair | x.com/valleyfairMN

Valleyfair is operated by Six Flags Entertainment Corporation (NYSE: FUN). Six Flags is North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

Section iconCompany Overview

Phone number
SIC Code
7996 - Amusement Parks
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1976
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Valleyfair Amusement Park's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Valleyfair Amusement Park's revenue is estimated to be in the range of $100M$250M

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