Insights

Global Expansion Varley has recently expanded its physical retail presence in key fashion markets such as London, the United States, and Australia. This growth signifies an opportunity for sales development by tapping into new customer bases and increasing brand visibility internationally.

Innovative Product Offerings With patented fabrics that enhance performance and unique collections like the Club Collection, Varley offers innovative and sought-after products. Leveraging the appeal of these products can be a strong sales strategy to attract fashion-conscious consumers seeking cutting-edge designs.

Strategic Partnerships Varley's partnerships with industry giants like Lockheed Martin and its involvement in defense projects open doors for potential B2B sales opportunities. Collaborating with such reputable entities can lead to significant partnerships and contracts, expanding revenue streams.

Quality and Sustainability Focus Varley's core beliefs in quality and community resonate well with eco-conscious consumers. Highlighting the brand's commitment to sustainability in its production processes can serve as a unique selling point, catering to the growing demand for environmentally-friendly fashion.

Competitive Positioning With revenue in the range of $10M - $50M, Varley competes in a market alongside established brands like Under Armour and Nike. Analyzing the competitive landscape and identifying areas where Varley stands out can provide insights for targeted sales strategies and market positioning.

Varley Tech Stack

Varley uses 8 technology products and services including theTradeDesk, Google Analytics, Microsoft Clarity, and more. Explore Varley's tech stack below.

  • theTradeDesk
    Advertising
  • Google Analytics
    Analytics
  • Microsoft Clarity
    Analytics
  • Mailchimp
    Email
  • Socket.io
    Javascript Frameworks
  • core-js
    Javascript Libraries
  • Klarna Checkout
    Payment Processing
  • X-XSS-Protection
    Security

Media & News

Varley's Email Address Formats

Varley uses at least 1 format(s):
Varley Email FormatsExamplePercentage
First@varley.comJohn@varley.com
28%
Last@varley.comDoe@varley.com
26%
First.Last@varley.comJohn.Doe@varley.com
18%
First@varley.comJohn@varley.com
28%

Frequently Asked Questions

Where is Varley's headquarters located?

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Varley's main headquarters is located at London, W1F GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Varley's stock symbol?

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Varley is a publicly traded company; the company's stock symbol is N/A.

What is Varley's official website and social media links?

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Varley's official website is varley.com and has social profiles on LinkedIn.

How much revenue does Varley generate?

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As of August 2024, Varley's annual revenue reached $35M.

What is Varley's NAICS code?

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Varley's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Varley have currently?

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As of August 2024, Varley has approximately 118 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: B. M.Vice President Of Sales: L. C. C.Vice President Of Sales: D. D.. Explore Varley's employee directory with LeadIQ.

What industry does Varley belong to?

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Varley operates in the Retail Apparel and Fashion industry.

What technology does Varley use?

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Varley's tech stack includes theTradeDeskGoogle AnalyticsMicrosoft ClarityMailchimpSocket.iocore-jsKlarna CheckoutX-XSS-Protection.

What is Varley's email format?

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Varley's email format typically follows the pattern of . Find more Varley email formats with LeadIQ.

When was Varley founded?

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Varley was founded in 2012.
Varley

Varley

Retail Apparel and FashionLondon, United Kingdom51-200 Employees

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London and Los Angeles.

Our year-round collections include knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instill quiet confidence through collections that enhance everything they already are. As women’s lives evolve, so do we.

What started as a company of two, has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. We're guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

With over 60 employees in four offices across the UK and US, and over 1000 retail partners across the globe, we're proud of the amazing team and partnerships we've grown since our founding. We celebrate individuals and recognise the contribution that all our team members make. Initiative and creativity are encouraged, and we will do everything we can to bring out the best in people and watch them grow. As a result, the culture and community our team have built is unmatched. They are truly the driving force behind who Varley is today.

Section iconCompany Overview

Headquarters
London, W1F GB
Website
varley.com
Stock Symbol
N/A
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Varley's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Varley's revenue is in the range of $10M$50M

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