Insights

Expanding Retail Presence Varley's recent openings of flagship stores in London and North Carolina indicate a strategic focus on increasing its physical retail footprint in key markets, presenting opportunities to develop exclusive in-store collaborations, localized marketing campaigns, and premium product launches aimed at enhancing customer engagement and driving sales.

Innovative Product Launches The successful launch of the Club Collection and use of patented fabrics to boost performance highlights Varley's emphasis on innovation and quality, creating a potential avenue for partnerships with premium fabric suppliers, technology providers, and luxury retailers seeking differentiated product offerings.

Digital Engagement Strategies Varley's use of advanced marketing tools such as Klaviyo, Crazy Egg, and Microsoft Clarity demonstrates a strong focus on digital engagement, creating opportunities for targeted advertising campaigns, personalized customer journeys, and data-driven sales strategies to increase online conversions.

Market Expansion Opportunities With a growing international presence and new European flagship on London's King's Road, there is potential to build strategic partnerships with European distributors, luxury department stores, and hospitality brands to expand brand visibility and capture premium market segments.

Synergies with Tech & Defense Sectors While heavily involved in defense collaborations, such as working with Lockheed Martin Australia on missile facilities, there may be cross-over opportunities to leverage Varley's manufacturing expertise and innovative fabrics in developing high-tech athletic and performance apparel for specialized industries.

Varley Tech Stack

Varley uses 8 technology products and services including The Trade Desk, Crazy Egg, Microsoft Clarity, and more. Explore Varley's tech stack below.

  • The Trade Desk
    Advertising
  • Crazy Egg
    Analytics
  • Microsoft Clarity
    Analytics
  • Zendesk
    Documentation Tools
  • Apple iCloud Mail
    Email
  • Atlassian Jira
    Issue Trackers
  • Klaviyo
    Marketing Automation
  • Cloudflare Bot Management
    Security

Media & News

Varley's Email Address Formats

Varley uses at least 1 format(s):
Varley Email FormatsExamplePercentage
First@varley.comJohn@varley.com
27%
Last@varley.comDoe@varley.com
23%
First.Last@varley.comJohn.Doe@varley.com
23%
First@varley.comJohn@varley.com
27%

Frequently Asked Questions

What is Varley's stock symbol?

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Varley is a publicly traded company; the company's stock symbol is N/A.

What is Varley's official website and social media links?

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Varley's official website is varley.com and has social profiles on LinkedIn.

What is Varley's NAICS code?

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Varley's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Varley have currently?

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As of December 2025, Varley has approximately 192 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Vice President Of Sales: C. M.Head Of Ecommerce: G. M.Head Of Crm: M. E. M. D. Q. F.. Explore Varley's employee directory with LeadIQ.

What industry does Varley belong to?

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Varley operates in the Retail Apparel and Fashion industry.

What technology does Varley use?

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Varley's tech stack includes The Trade DeskCrazy EggMicrosoft ClarityZendeskApple iCloud MailAtlassian JiraKlaviyoCloudflare Bot Management.

What is Varley's email format?

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Varley's email format typically follows the pattern of First@varley.com. Find more Varley email formats with LeadIQ.

When was Varley founded?

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Varley was founded in 2012.

Varley

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Varley is a contemporary fashion brand for the modern woman. Founded in 2014 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London and Los Angeles.

Our year-round collections include knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instill quiet confidence through collections that enhance everything they already are. As women’s lives evolve, so do we.

What started as a company of two, has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. We're guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

With over 160 employees across the UK and US, and over 1000 retail partners across the globe, we're proud of the amazing team and partnerships we've grown since our founding. We celebrate individuals and recognise the contribution that all our team members make. Initiative and creativity are encouraged, and we will do everything we can to bring out the best in people and watch them grow. As a result, the culture and community our team have built is unmatched. They are truly the driving force behind who Varley is today.

Section iconCompany Overview

Website
varley.com
Stock Symbol
N/A
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Varley's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Varley's revenue is estimated to be in the range of $25M$50M

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