Strategic Partnerships Varlink has established partnerships with global retail technology leaders, such as Hanshow and Socket Mobile, presenting potential cross-selling opportunities and expanding market reach.

Product Expansion The launch of innovative products like the SUNMI P2 Mini handheld PoS terminal and Poindus Systems provides new sales avenues for Varlink, attracting customers looking for cutting-edge solutions.

Talented Sales Team Varlink's promotion of Lorien Lightfoot to Head of Sales and Marketing showcases a strong leadership team, indicating a customer-focused approach and potential for enhanced sales strategies.

Marketing Expertise The recruitment of Lightfoot as Marketing Manager followed by promotion to Head of Marketing highlights Varlink's emphasis on marketing effectiveness, underlining potential for targeted campaigns and increased sales.

Market Expansion Varlink's collaborative relationship with IT resellers, system integrators, and solution providers presents a chance for market growth, emphasizing the opportunity to tap into varied customer segments.