Global expansion Leverage Vedder Price's growing footprint in Chicago and internationally to position the firm as a go-to cross-border advisor for multinational clients seeking seamless U.S. and UK/European counsel across corporate, finance, IP, and employment matters.

Cross-border capacity Target in-house teams responsible for multi-jurisdiction transactions and regulatory compliance, highlighting Vedder’s established presence in major U.S. markets and London/European offices as a differentiator for complex cross-border work.

Tech enabled delivery Promote efficiency and data security as selling points by highlighting Vedder's modern tech stack and scalable team structure for streamlined matter management and cost predictability.

Real estate growth Align with the firm’s recent office lease and expansion to present opportunities with clients in real estate, facility expansion, and corporate transactions in high-demand markets.

Strategic positioning Position Vedder Price as a value-driven alternative to megafirms for mid-market and large enterprise clients seeking high-quality, flexible, and responsive service with strong regional depth and global reach.