Funding momentum Opportunity to leverage recent $1M Dauphin County tourism grant to secure co-marketing funding, joint promotions, and enhanced visibility across Dauphin and Perry counties, aligning with VHH’s marketing programs.

Audio tour expansion The June 2026 audio tour launch presents a doorway to partner with local attractions, hotels, and transit services to create bundled experiences and sponsored content that drives incremental leisure and group travel.

Sports and events growth With Hershey Harrisburg Sports & Events Authority as a division and a focus on sporting event travel, explore partnerships with collegiate and regional teams, youth sports leagues, and convention centers to expand group booking pipelines.

Digital engagement Current tech stack includes OpenX and Quantcast; there is a chance to enhance programmatic advertising, retargeting, and data-driven campaigns targeting leisure, business, and meeting segments for higher conversion.

Sustainable partnerships As a 501(c)(6) nonprofit destination marketer, VHH can attract philanthropic or corporate sponsors for sustainability themed experiences and tours, creating co-branded initiatives with local businesses and attractions.