Visit Lake Tahoe

Advertising ServicesNevada, United States11-50 Employees

Visit Lake Tahoe operates as the Lake Tahoe Visitors Authority (LTVA), a regional nonprofit organization focused on promoting the South Shore of Lake Tahoe. Based in Stateline, Nevada, it functions as an independent 501(c)6 entity charged with advancing tourism in the South Shore and assessing the destination’s tourism impact. The organization was founded in 1986 through a joint powers agreement between the City of South Lake Tahoe and Douglas County, Nevada, and it represents the South Shore from Glenbrook, Nevada to Emerald Bay, California.

Its activities encompass research, advertising, trade shows, and public relations, all aimed at attracting visitors while respecting the area’s traditions and environment and contributing to local economic vitality and quality of life. The primary audience includes travelers and events seeking a year-round Lake Tahoe experience, with collaboration among marketing programs and regional partners to drive visitation. A recent development involves a partnership with American Century Investments to support local non-profits through joint efforts with the Lake Tahoe Visitors Authority and NBC Sports.

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