Economic Impact Target venues and sponsors with a focus on driving conventions and group business to support Oklahoma City's economic well-being as highlighted by the CVB mission.

Leadership Expansion Leverage recent hires in convention sales and services to establish outreach campaigns to universities, associations, and corporate groups seeking destination services and event management capabilities.

Digital Insights Use the existing tech stack including Azure, analytics tools and tracking platforms to craft data-driven outreach, retargeting and content partnerships with travel and hospitality providers.

Visitor Guide Promote bundled packages with hotels, venues, and local attractions aligned to the 2024 Visitors Guide to accelerate bookings and increase occupancy for partner properties.

Growth Potential Position OKC CVB as a regional hub for conventions, leveraging revenue scale and industry networks to pursue new multi-day events, sports, and education-focused gatherings.