Awards momentum Visit Santa Rosa recently secured Hermes Creative Awards Gold and an honorable mention, signaling strong, award-winning marketing capabilities that can be leveraged to pitch enhanced destination campaigns, co-branded content, and larger event partnerships.

Impactful partnerships Strategic collaborations with local brewers and hospitality providers (e.g., Brix Factory Brewing) demonstrate a network-ready approach that can be expanded into sponsored tours, beer-focused experiences, and bundled itineraries for regional and out-of-market groups.

New mobility launch of electric trolley service (Rose-E) and connected downtown routes present opportunities for transit-centered itineraries, multi-attraction passes, and data-driven visitor flow partnerships that enhance city-to-destination engagement.

Executive outreach With a lean team and a dedicated marketing director since 2018, there is clear access point for enterprise marketing partnerships, sponsorships, and scalable co-marketing programs targeting national travel planners and corporate events.

Strategic positioning As a key marketing arm of the Santa Rosa Metro Chamber serving as a planning hub for events and accommodations, there is potential to upsell full-service destination management offerings, including transportation, lodging, dining, and activity curation for larger convention and incentive travel opportunities.