Data security Opportunity to upsell advanced data discovery and classification solutions introduced in May 2026 to improve visibility, risk reduction, and regulatory compliance for mid-market organizations in their Omaha-Lincoln-C Council Bluffs service area.

Cloud modernization Leverage their prior cloud voice program launch and existing tech stack to propose integrated cloud communications, unified communications, and managed IT services to mid-sized businesses seeking scalable, hosted solutions.

Disaster recovery Target customers with business continuity and disaster recovery needs by highlighting Voice & Data Systems’ expertise in disaster recovery, data networking, and fiber cabling to reduce downtime and data loss.

Industry partnerships Capitalize on their attendance at TAG Convention and focus on collaboration with regional tech groups to open channels for co-marketing, referral partnerships, and joint solution opportunities.

Security posture Promote comprehensive security offerings using Barracuda Email Protection and secure web practices to address SMEs concerned with email threats and data privacy, expanding wallet share beyond core UC and networking services.