Voice of Customer Research (VOC Research)

Market ResearchUnited States2-10 Employees

Voice of Customer Research (VOC Research) provides competitive intelligence services to help you win more business and retain more customers. We specialize in professional, pre-scheduled and unbiased conversations with the key decision-makers at your customers, prospects and intermediaries to gather their opinions, sentiments and voice of customer feedback regarding the products and services of both you and your key competitors. VOC Research provides actionable intelligence and results so you can react to and take appropriate action to the interview results in a timely manner. 

Our Services:

Win Loss Interviews and Analysis:
We interview the key decision-makers at the organizations where you recently won or lost new business to determine the key factors that led to each decision. We then analyze the completed interviews to identify key trends and actionable intelligence to help your company win more business. 

Implementation and Post Implementation Interviews:
We interview your customers during and after the implementation process to help you monitor the progress and success factors of the project.

Customer Satisfaction Interviews and Analysis:
We interview your customers to gather their unbiased satisfaction, loyalty and renewal sentiments so you can identify and react to any comments, issues or enhancement ideas in a timely manner.

Customer Loyalty and Retention Interviews and Analysis:
We interview your customers to determine their likelihood to renew or defect to a competitor so you can identify and react to any comments, issues or enhancement ideas in a timely manner.

Lost Customer Interviews and Analysis:
We interview your former customers to determine the unbiased reasons why they decided to partner with another company. We help you learn not only why they left but also what it may take to win back their business in the future. Most importantly, we help you understand how to prevent other customers from leaving for similar reasons.

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