Voice of Customer Research (VOC Research)

Market ResearchNorth Carolina, United States0-1 Employees

Voice of Customer Research (VOC Research) is a small market research firm based in Southern Pines, North Carolina. The company provides competitive intelligence services rooted in professionally conducted, pre-scheduled interviews with the key decision-makers at customers, prospects, and intermediaries to gather opinions, sentiments, and feedback about products and services, including those of competitors. The aim is to deliver actionable intelligence and timely results that enable clients to respond to interview findings.

Its service lineup includes Win Loss Interviews and Analysis, Implementation and Post-Implementation Interviews, Customer Satisfaction Interviews and Analysis, Customer Loyalty and Retention Interviews and Analysis, and Lost Customer Interviews and Analysis. The practice targets organizations that have recently won or lost business, those undergoing implementation, and customers whose satisfaction and loyalty are monitored, with the goal of understanding decision drivers, tracking progress, and identifying areas for action to retain or win back business.

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