Voicetrak

Market ResearchArizona, United States11-50 Employees

Voicetrak operates in market research, providing locally focused competitive intelligence to advertisers who plan budgets for specific markets. For more than a quarter of a century, it has delivered reports used to inform ad spending and allocation decisions in each market. Its signature ad spending study gathers data directly from media about actual expenditures, not estimates, delivering a precise view of a market's share of voice across 210 markets and multiple local media types.

The client base comprises advertisers operating in local markets seeking detailed visibility into spending dynamics, including smaller players, across TV, radio, local cable, out-of-home, and print media such as newspapers, magazines, and business journals, along with a print creative monitoring service that can produce same-day reporting. Based in Tucson, Arizona, Voicetrak is a small to mid-sized firm within the market research industry.

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